META/Facebook Ads Media Buyer (Lead Generation)

2 months, 3 weeks ago
Full-time
Senior
Sales and Business Development
Winning Assistants

Winning Assistants

Winning Assistants specializes in providing HIPAA certified virtual assistants to healthcare professionals, enabling them to efficiently manage administrative tasks such as medical billing, coding, and patient communications, thereby allowing clients t...

Health Care Providers & Services

Description

  • Launch, manage, and optimize Meta ad campaigns on a daily basis.
  • Scale winning campaigns while maintaining efficiency and strong funnel performance.
  • Monitor ad account health, performance trends, and bottlenecks, then make fast optimization decisions.
  • Test new campaign structures, audiences, and scaling methods to improve results.
  • Develop creative angles, hooks, messaging, and testing systems in collaboration with the creative team.
  • Research competitors, analyze winning creatives, and identify creative fatigue early.
  • Evaluate landing page performance and improve funnel flow, form completion, appointment booking, and lead quality.
  • Analyze tracking and attribution data to determine where booked calls are coming from.
  • Monitor KPIs daily, create performance insights, and report recommendations to leadership.
  • Work closely with editors and content creators by providing feedback on ad creative and messaging.

Requirements

  • Proven experience managing Meta Ads at a high level.
  • Proven experience generating booked calls, not just leads.
  • Strong understanding of direct response marketing and conversion-focused funnels.
  • Strong working knowledge of Meta Ads Manager.
  • Strong communication skills and analytical thinking.
  • Ability to move fast, execute, and thrive in a fast-paced environment.
  • Experience with high-ticket service businesses is a huge plus.
  • Experience with Hyros is a huge plus.
  • Experience scaling campaigns past $50k/month in ad spend is a huge plus.
  • Experience improving landing page conversion rates, working with creative teams, or working inside agencies is a huge plus.

Benefits

  • Competitive monthly salary.
  • Performance-based incentives available.
  • Long-term growth opportunity.
  • Potential leadership opportunity as the marketing team expands.
  • Full-time remote work.
  • Philippines preferred for the role.
  • Must have reliable internet and equipment.
  • Must be highly responsive during California Pacific Standard Time working hours.

Interested in this position?

Apply directly on the company website

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