Digital Ad Trafficker

1 month, 1 week ago
Full-time
Mid Level
Data Science and Analytics
Rush Street Interactive

Rush Street Interactive

Rush Street Interactive (NYSE: RSI) is a leading online gaming company known for its integrated gaming experiences and commitment to responsible gaming practices.

Hotels, Restaurants & Leisure
251-1K
Founded 2012

Description

  • Implement, manage, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Apple Search Ads, and other paid media channels.
  • Set up Search, Display, Video, Performance Max, Shopping, Lead Generation, and App campaigns with appropriate structures, targeting, objectives, and bidding strategies.
  • Manage audiences, remarketing, budgets, conversions, and events to improve campaign efficiency.
  • Monitor daily KPIs including CPA, CPC, CTR, CPM, ROAS, CAC, CPI, and conversion rate.
  • Design and execute A/B tests across ads, audiences, targeting, creatives, and landing pages.
  • Configure and validate tracking through Google Tag Manager, GA4, AppsFlyer, Adjust, or similar tools.
  • Build performance reports and dashboards in Looker Studio or similar platforms, providing analysis and optimization recommendations.
  • Collaborate with digital and creative teams while managing multiple campaigns and deadlines independently.

Requirements

  • Graduate degree in Marketing, Digital Marketing, or a related field.
  • 4+ years of experience in paid media, digital trafficking, performance marketing, or digital advertising.
  • Hands-on experience with Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, and Apple Search Ads.
  • Experience managing Search, Display, Video, Performance Max, Shopping, Lead Generation, and App campaigns.
  • Knowledge of GA4, Google Tag Manager, Google Search Console, and Looker Studio.
  • Knowledge of mobile attribution platforms such as AppsFlyer, Adjust, or Branch.
  • Intermediate to advanced Excel or Google Sheets skills for analysis and reporting.
  • Experience building dashboards, interpreting metrics, and using automation tools or data connectors such as Supermetrics.
  • Strong analytical, organizational, proactive, detail-oriented, and collaborative abilities.
  • B1-level English proficiency; Google Play Console, App Store Connect, DV360, industry experience, and sports interest are preferred.

Benefits

  • Comprehensive compensation.
  • Work-life balance initiatives.
  • Autonomy and personal responsibility.
  • Professional and personal growth opportunities.
  • Supportive, people-oriented environment with collaborative professionals.
  • Equal opportunity and diverse, inclusive workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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