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Digital Ad Trafficker

12 hours, 14 minutes ago
Colombia
Full-time
Mid Level
Paid Media Specialist
Data Science and Analytics
Facebook Ads Google Ads Google Tag Manager LinkedIn Ads TikTok
Apply Now
Rush Street Interactive

Rush Street Interactive

Rush Street Interactive (NYSE: RSI) is a leading online gaming company known for its integrated gaming experiences and commitment to responsible gaming practices.

Hotels, Restaurants & Leisure
251-1K
Founded 2012
View All Jobs 8

Description

  • Implement, manage, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Apple Search Ads, and other paid media channels.
  • Set up Search, Display, Video, Performance Max, Shopping, Lead Generation, and App campaigns with appropriate structures, targeting, objectives, and bidding strategies.
  • Manage audiences, remarketing, budgets, conversions, and events to improve campaign efficiency.
  • Monitor daily KPIs including CPA, CPC, CTR, CPM, ROAS, CAC, CPI, and conversion rate.
  • Design and execute A/B tests across ads, audiences, targeting, creatives, and landing pages.
  • Configure and validate tracking through Google Tag Manager, GA4, AppsFlyer, Adjust, or similar tools.
  • Build performance reports and dashboards in Looker Studio or similar platforms, providing analysis and optimization recommendations.
  • Collaborate with digital and creative teams while managing multiple campaigns and deadlines independently.

Requirements

  • Graduate degree in Marketing, Digital Marketing, or a related field.
  • 4+ years of experience in paid media, digital trafficking, performance marketing, or digital advertising.
  • Hands-on experience with Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, and Apple Search Ads.
  • Experience managing Search, Display, Video, Performance Max, Shopping, Lead Generation, and App campaigns.
  • Knowledge of GA4, Google Tag Manager, Google Search Console, and Looker Studio.
  • Knowledge of mobile attribution platforms such as AppsFlyer, Adjust, or Branch.
  • Intermediate to advanced Excel or Google Sheets skills for analysis and reporting.
  • Experience building dashboards, interpreting metrics, and using automation tools or data connectors such as Supermetrics.
  • Strong analytical, organizational, proactive, detail-oriented, and collaborative abilities.
  • B1-level English proficiency; Google Play Console, App Store Connect, DV360, industry experience, and sports interest are preferred.

Benefits

  • Comprehensive compensation.
  • Work-life balance initiatives.
  • Autonomy and personal responsibility.
  • Professional and personal growth opportunities.
  • Supportive, people-oriented environment with collaborative professionals.
  • Equal opportunity and diverse, inclusive workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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