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Performance Marketer

16 hours, 12 minutes ago
India
Full-time
Junior
Paid Media Specialist
Marketing and Growth
Copywriting
Apply Now
Weekday

Weekday

Weekday helps companies hire engineers who are vouched by other software engineers, enabling passive income for engineers. They offer services like drafting outreach messages, shortlisting candidates, and conducting reference checks. Backed by Y Combin...

Construction & Engineering
11-50
Founded 2020
View All Jobs 45

Description

  • Conceptualize and create high-performing ad creatives for paid campaigns across digital platforms.
  • Develop scripts, creative briefs, and direction for video and static content.
  • Collaborate with external agencies and vendors to execute campaigns effectively and ensure quality output.
  • Analyze campaign performance data and translate insights into improved creative strategies.
  • Continuously test, iterate, and optimize creatives based on performance metrics.
  • Repurpose existing content into effective ad formats where applicable.
  • Manage and grow LinkedIn presence by creating and publishing engaging content regularly.
  • Coordinate with design, video, and marketing teams to ensure timely delivery of assets.
  • Maintain consistency in brand voice, messaging, and visual identity across all content.
  • Stay updated with trends in digital advertising, content formats, and platform best practices.

Requirements

  • Minimum 1 year of experience.
  • Strong copywriting and scripting skills with the ability to create clear, engaging, and persuasive content.
  • Deep understanding of ad creative fundamentals such as hooks, storytelling, and call-to-actions.
  • Hands-on experience with design tools such as Canva and the ability to create polished visuals independently.
  • Basic video editing skills and comfort handling content production tasks when required.
  • Familiarity with paid marketing platforms and understanding of how creatives impact performance.
  • Ability to analyze campaign data and make data-driven creative decisions.
  • Strong coordination skills to work effectively with external agencies and internal teams.
  • Confidence in handling on-ground shoots and collaborating with creative vendors.
  • Proactive, execution-focused mindset with a high level of ownership.
  • Interest in content creation, branding, and performance marketing.
  • Ability to balance creativity with measurable business outcomes.

Benefits

  • Salary range of Rs 420000 - Rs 540000 per year (INR 4.2-5.4 LPA).
  • Full-time employment.
  • Flexible location with Chennai or remote work in India.

Interested in this position?

Apply directly on the company website

Apply Now

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