Senior Manager, Content Marketing

2 months ago
Full-time
Senior
Marketing and Growth
Wave

Wave

Wave is a small business software company that offers a suite of money management tools including invoicing, accounting, credit card processing, payroll, receipt scanning, and personal finance tools. With 2.5 million customers worldwide, Wave provides ...

Internet Software & Services
251-1K
Founded 2010
$80M raised

Description

  • Lead a team that creates high-impact content for small business owners across the customer journey.
  • Develop and execute a content strategy aligned with business goals, the product roadmap, and the customer lifecycle.
  • Create and oversee content across web, blog, email, social, video, and in-product education channels.
  • Plan and manage editorial calendars that balance brand storytelling with performance goals.
  • Identify and optimize SEO and organic growth opportunities in partnership with Growth Marketing.
  • Partner with Product Marketing to translate product value into compelling stories and educational resources.
  • Work with Lifecycle and Product teams to create personalized, journey-based content that supports activation, conversion, and retention.
  • Collaborate with Design and Social teams to execute campaigns and stories in rich media formats.
  • Track and analyze content performance across awareness, engagement, and conversion metrics.
  • Test and refine messaging, topics, and formats based on data and audience insights while maintaining a consistent brand voice.

Requirements

  • 7+ years of experience in content marketing and brand storytelling, ideally in SaaS, fintech, or a product-led company.
  • Ability to simplify complex topics such as finance and taxes into clear, human, and useful content.
  • Strong SEO knowledge and content performance experience, including keyword strategy.
  • Understanding of how content supports the full funnel from awareness to activation to advocacy.
  • Experience working cross-functionally and managing multiple projects with creative rigor and strategic focus.
  • Empathy for small business owners and a passion for helping them succeed.

Benefits

  • Salary range of $114,500 to $129,000 per year.
  • Remote work arrangement.
  • Inclusive and accessible candidate experience.
  • Accommodation support during the recruitment process if needed.

Interested in this position?

Apply directly on the company website

Apply Now

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