Director of Ecommerce | US Hours

3 hours, 59 minutes ago
Executive
Marketing and Growth

VirtuHire

VirtuHire is a staffing and recruiting company focused on helping businesses hire remote South African talent. It offers hiring support and employee management services including onboarding, payroll, compliance, and employer-of-record support.

Staffing / Recruiting
11-50
Founded 2019

Description

  • Own Shopify revenue, profitability, and P&L performance, targeting at least a 15% net profit margin.
  • Scale the direct-to-consumer business to $20M+ in profitable revenue.
  • Manage Meta and other paid-media acquisition to unit-economics targets, including Meta ROAS of at least 2.5.
  • Drive high-velocity creative testing using AI-generated content, creator videos, UGC, and in-house production.
  • Develop and optimize offers, funnels, bundles, upsell paths, and conversion-focused storefront pages.
  • Grow email and SMS revenue through Klaviyo and Postscript while improving lifetime value and CAC performance.
  • Coordinate launches with the Amazon team and define Shopify, Amazon, and TikTok Shop roles across the customer journey.
  • Lead ecommerce operators, establish weekly operating cadences and scorecards, and scale support through freelancers and contractors.
  • Provide weekly scorecards and P&L reviews and monthly plans and forecasts to the CEO.
  • Document successful funnel playbooks, implement AI-assisted workflows, maintain advertising and store compliance, and protect brand standards across customer touchpoints.

Requirements

  • 5–10+ years of experience scaling Shopify-based DTC ecommerce brands through paid social.
  • Proven track record of growing brands beyond $20M in revenue.
  • Experience owning a P&L and delivering revenue and profit targets.
  • Experience across Shopify, Amazon, and TikTok Shop, including Amazon halo effects and social commerce.
  • Experience building and leading teams, including remote teams with weekly operating cadences.
  • Deep fluency in Meta advertising and high-velocity creative testing, including AI-assisted creative pipelines.
  • Hands-on experience with Shopify, Klaviyo, and Postscript.
  • Knowledge of bundles, upsells, lifetime value, and conversion-focused landing pages.
  • Daily use of AI to improve efficiency and output.
  • Experience working in CRMs and documented SOPs, with the ability to build scalable operating systems.

Interested in this position?

Apply directly on the company website

Apply Now

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