Principal Product Manager, Member Experience

3 hours, 15 minutes ago
Full-time
Lead
Product Management
Vida Health

Vida Health

Vida Health provides a comprehensive health platform that offers personalized coaching and expert guidance for individuals seeking to manage physical and mental health conditions, including weight loss and chronic disease prevention.

Health Care Providers & Services
251-1K
Founded 2013
$188M raised

Description

  • Own the member experience vision, strategy, OKRs, backlog, and roadmap from onboarding through long-term retention.
  • Prioritize investments and make tradeoffs between near-term improvements and next-generation personalization capabilities.
  • Ship and measure improvements across the home screen, logging, goal setting, content, and care team interactions.
  • Own engagement, retention, churn, activation, and NPS metrics, using SQL, Looker, and PostHog to identify opportunities.
  • Design, run, and interpret experiments, including A/B tests, personalization tests, and intervention tests.
  • Build dashboards and establish regular data review processes to guide product decisions.
  • Conduct user research, including moderated testing, concept validation, and prototype testing.
  • Lead cross-functional launches with Engineering, Design, Data Science, Clinical, Marketing, Customer Success, and executive stakeholders.
  • Maintain product quality through bug triage, release management, and delivery of a reliable, fast product.
  • Define technical and product foundations for personalization and advocate for members across the organization.

Requirements

  • Bachelor’s degree required.
  • 10+ years of product management experience, including 5+ years owning consumer- or patient-facing digital products.
  • Demonstrated success improving engagement, retention, or activation at scale.
  • Hands-on SQL expertise and proficiency with product analytics tools such as Looker, PostHog, or Amplitude.
  • Advanced experience designing and analyzing product experiments.
  • Experience owning the full product lifecycle from discovery and scoping through launch, measurement, iteration, and long-term strategy.
  • Experience influencing executives and company-level decisions without formal authority.
  • Experience with personalization, recommendation systems, or AI/ML-powered product features.
  • Exceptional written and verbal communication skills across executive, clinical, engineering, and client audiences.
  • Ability to work effectively in fast-moving, ambiguous environments.
  • Healthcare or digital health experience preferred, particularly chronic care, telehealth, behavior change, or GLP-1 management.
  • Familiarity with behavioral design frameworks such as BJ Fogg, COM-B, habit formation, or nudge theory preferred.
  • Experience with B2B2C products preferred.
  • Experience with React Native or mobile app development workflows preferred.
  • Must be authorized to work in the United States; Vida does not sponsor work visas, and employees must reside and work within eligible U.S. states.

Interested in this position?

Apply directly on the company website

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