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Growth & User Acquisition Lead (Game)

1 hour, 55 minutes ago
Turkey
Full-time
Senior
Growth Marketing Manager
Data Science and Analytics
Content Marketing Google Ads TikTok
Apply Now
United Tech

United Tech

United Tech specializes in developing global social networking and streaming products, creating an environment that fosters professional growth and development for specialists while supporting initiatives such as aiding the people of Ukraine.

Internet Software & Services
51-250
Founded 2016
View All Jobs 25

Description

  • Own the end-to-end growth strategy across acquisition, store conversion, in-game behavior, retention, and monetization.
  • Build short-, mid-, and long-term growth plans based on product goals and data.
  • Define success metrics and benchmarks for each step of the player journey and identify funnel bottlenecks.
  • Own App Store and Google Play presence, including icons, screenshots, videos, and descriptions.
  • Plan and execute A/B tests for store assets and continuously iterate based on performance data.
  • Own paid user acquisition strategy across major platforms such as Meta, TikTok, Google, and AppLovin.
  • Define testing frameworks, budgets, experiment priorities, and scaling logic for UA campaigns.
  • Analyze in-game data to connect campaign performance with retention, engagement, monetization, and feature usage.
  • Collaborate with marketing creative and art teams to define creative needs, testing plans, and platform-specific assets.
  • Identify and execute organic growth initiatives across social media, community, content, and ASO.
  • Build reporting frameworks that combine UA, store, and in-game data into actionable insights.
  • Document learnings, follow up on execution, and raise issues when results diverge from expectations.

Requirements

  • 5+ years of experience in Growth, User Acquisition, or Performance Marketing for mobile apps or games.
  • Proven experience owning strategy, not just execution.
  • Strong understanding of full-funnel growth, including UA, store conversion, retention, and monetization.
  • Comfortable working with both campaign data and in-game analytics.
  • Experience collaborating with creative, product, and analytics teams.
  • Able to define plans, execute them, analyze results, and iterate independently.
  • Strong communication skills and an ownership mindset.
  • Experience with visual novels, dating sims, or narrative-driven games is a plus.
  • Background in product analytics or monetization strategy is a plus.
  • Knowledge of ASO tools and experimentation frameworks is a plus.
  • Experience building organic or community-driven growth channels is a plus.
  • Experience leading or mentoring UA or marketing team members is a plus.

Benefits

  • Remote cooperation with teams working across multiple cities and countries.
  • Regular performance reviews and education compensation.
  • Access to a corporate library and flexibility to propose and test new ideas.
  • Competitive pay with regular raises.
  • 20 paid days off and 15 paid sick days.
  • Flexible schedule and up-to-date tools.
  • Health insurance coverage.
  • Sports and lunch compensation.
  • Team events and a collaborative, friendly team environment.

Interested in this position?

Apply directly on the company website

Apply Now

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