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Creative Marketing Specialist (Game)

2 days, 17 hours ago
Turkey
Full-time
Mid Level
Graphic Designer
Design and User Experience
Influencer Marketing Instagram API TikTok
Apply Now
United Tech

United Tech

United Tech specializes in developing global social networking and streaming products, creating an environment that fosters professional growth and development for specialists while supporting initiatives such as aiding the people of Ukraine.

Internet Software & Services
51-250
Founded 2016
View All Jobs 27

Description

  • Research and track trends across mobile games, entertainment, fashion, and social media platforms such as TikTok, Instagram, and YouTube.
  • Analyze competitor campaigns and identify the creative elements, emotional hooks, and storytelling approaches that perform best.
  • Create weekly and monthly trend reports with actionable creative insights.
  • Collaborate with UA and Product teams to analyze campaign performance data such as CTR, CPI, and ROAS.
  • Translate performance data into creative hypotheses, recommendations, and optimization strategies.
  • Develop marketing stories, dialogue flows, ad scripts, and concepts for UGC, playable, and video ads.
  • Create character-driven, emotionally engaging ad ideas aligned with audience fantasies and the game tone.
  • Work with marketing artists, UX/UI designers, narrative designers, and product managers to ensure concepts are executable and consistent.
  • Prepare creative briefs, storyboards, mood boards, and tone guidelines for ad production.
  • Maintain a database of creative tests and performance results, and present creative learnings to guide future iterations.

Requirements

  • 3+ years of experience in creative strategy, narrative design, or marketing in gaming, entertainment, or lifestyle brands.
  • Strong understanding of mobile game marketing and emotional storytelling.
  • Ability to analyze and interpret performance data such as CTR, CPI, and ROAS and turn it into creative actions.
  • Excellent storytelling and writing skills for short-form, emotionally engaging narratives.
  • Deep understanding of player psychology, especially in romance, lifestyle, and drama genres.
  • Experience creating storyboards, briefs, and scripts for marketing use.
  • Comfortable collaborating with multidisciplinary teams across art, product, narrative, development, and UA.
  • High awareness of social media trends and content virality, especially on TikTok and Instagram.

Benefits

  • Remote cooperation across multiple cities and countries.
  • Regular performance reviews, education compensation, and access to a corporate library.
  • Flexibility to propose and test new ideas.
  • Competitive pay with regular raises.
  • 20 paid days off and 15 paid sick days.
  • Flexible schedule and up-to-date tools.
  • Health insurance coverage.
  • Sports and lunch compensation, plus team events.

Interested in this position?

Apply directly on the company website

Apply Now

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