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Senior Digital Performance Marketing Specialist - WFH / Dayshift

2 months, 3 weeks ago
Philippines
Full-time
Senior
Digital Marketing Specialist
Marketing and Growth
E-commerce Email Marketing Facebook Ads Google Ads Google Analytics Google Tag Manager SEO Shopify
Apply Now
Twoconnect

Twoconnect

Twoconnect is a top offshore and BPO company in the Philippines, offering tailored solutions, expert HR consulting, and seamless integration of remote staff to improve efficiency and reduce costs.

Professional Services
51-250
Founded 2016
View All Jobs 8

Description

  • Lead the planning, execution, and optimisation of paid digital campaigns across Google Ads, Microsoft Advertising, and Meta Ads.
  • Manage a monthly paid media budget of approximately AUD 30,000 and recommend scalable budget increases based on performance.
  • Develop channel strategies for Australia and New Zealand across multiple e-commerce websites and market priorities.
  • Own campaign structure, keyword strategy, audience targeting, bidding, creative testing, product feed optimisation, and landing-page alignment.
  • Monitor and improve ROAS, customer acquisition cost, conversion rate, revenue contribution, and other commercial performance measures.
  • Analyse campaign and website performance to identify growth opportunities, underperforming areas, and corrective actions.
  • Build paid media spend plans, forecasts, and performance reporting for management review.
  • Lead SEO activity, including backlink strategy, off-page optimisation, keyword growth, and organic visibility improvements.
  • Plan and execute email marketing and EDM campaigns to support promotions, retention, and revenue.
  • Implement tracking, attribution, and reporting using Google Analytics, Google Tag Manager, advertising platforms, and e-commerce reporting tools.

Requirements

  • Bachelor’s degree in Marketing, Digital Marketing, Business, Commerce, Communications, or a related discipline.
  • At least 5 years of hands-on digital performance marketing experience, including substantial paid acquisition responsibility.
  • Demonstrated experience managing e-commerce performance marketing across multiple websites, brands, or markets.
  • Advanced practical experience with Google Ads, including Search, Shopping, Performance Max, remarketing, and conversion optimisation.
  • Strong experience with Microsoft Advertising and Meta Ads, including campaign creation, targeting, optimisation, and reporting.
  • Proven ability to manage and scale monthly paid media budgets of at least AUD 30,000 with commercial discipline.
  • Demonstrated record of improving ROAS, conversion rates, revenue, or customer acquisition efficiency.
  • Strong working knowledge of SEO, especially backlink acquisition, off-page optimisation, keyword strategy, and organic performance analysis.
  • Experience with Shopify and e-commerce platforms, including product feeds, merchant centres, tracking, and conversion optimisation.
  • Experience planning and executing email marketing or electronic direct mail campaigns.
  • Advanced capability with Google Analytics, Google Tag Manager, Looker Studio, and advertising-platform reporting.
  • Strong analytical skills with the ability to translate campaign data into commercial recommendations and budget decisions.
  • Ability to independently develop strategy, challenge existing approaches, and provide confident direction to non-specialist stakeholders.
  • Working knowledge of AI-enabled marketing, competitor intelligence, content research, and campaign optimisation tools.
  • Strong written communication, advertising copy, and stakeholder presentation skills.
  • High level of commercial judgement, ownership, attention to detail, and accountability for measurable outcomes.
  • Ability to work effectively with design, web, sales, and management stakeholders within Australian business hours.

Benefits

  • Permanent work from home.
  • Monday to Friday schedule, with daylight saving adjustments as needed.
  • HMO coverage with 2 free dependents and medical reimbursements.
  • Government-mandated benefits.
  • Opportunities to work with leading companies in Australia and beyond.
  • Training programmes for career development.
  • Company outings, team activities, and wellness sessions.
  • Supportive, inclusive culture with dedicated managers focused on growth and success.

Interested in this position?

Apply directly on the company website

Apply Now

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