Marketing Analyst, PLG & Self-Serve Analytics

1 day, 14 hours ago
Full-time
Mid Level
Data Science and Analytics
Twilio

Twilio

Twilio is a cloud communication company that offers Communication APIs for SMS, Voice, Video, and Authentication, empowering developers to embed communication capabilities into their software applications globally.

Diversified Telecommunication Services
5K-10K
Founded 2008

Description

  • Own PLG analytics for Twilio’s self-serve business, including free-to-paid conversion, usage-based cohorting, signal-based audience development, and growth experimentation.
  • Translate business needs into technical solutions using Python and SQL.
  • Collaborate with Marketing Data Engineering to move tests from pilot to production.
  • Build relationships with sales and marketing leaders to turn hypotheses into actionable experiments.
  • Create tight feedback loops with sales teams to validate play effectiveness and improve dashboards, cohort models, and experimentation frameworks.
  • Distill complex data into clear, concise insights for technical and non-technical stakeholders, including executive-ready takeaways.
  • Develop and maintain analytical toolkits such as scoring models, segmentation frameworks, and dashboards.
  • Work across Marketing, Product, Sales, and Finance to support high-impact sales programs and growth experiments.

Requirements

  • Fluency in SQL and Python is essential.
  • Prior experience with product-led growth metrics such as activation rates, free-to-paid conversion, and usage-based expansion, or experience in a usage-based SaaS environment.
  • Ability to work with Large Language Models (LLMs) to develop business solutions.
  • Experience leveraging data to uncover insights and influence business strategy.
  • A strong proactive mindset with the ability to identify problems and fix them independently.
  • Bachelor's degree in a quantitative or business field, or equivalent practical experience.
  • Remote role, not eligible to be hired in CA, CT, NJ, NY, PA, or WA.
  • Approximately 15% travel is anticipated.
  • Experience in AI/LLM-enabled work is required.
  • Preferred candidates will be comfortable translating between business and technical teams.

Benefits

  • Competitive pay with location-based salary ranges from $96,640 to $142,000.
  • Eligibility for Twilio’s equity plan and corporate bonus plan.
  • Healthcare insurance and a 401(k) retirement account.
  • Paid sick time and paid personal time off.
  • Paid parental leave and wellness leave.
  • Remote-first work environment.
  • Generous time off and broader benefits that vary by location.
  • Support for volunteering and donation efforts through community impact programs.

Interested in this position?

Apply directly on the company website

Apply Now

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