Creative Strategy Manager

11 hours, 1 minute ago
Full-time
Senior
Design and User Experience
TRIPLEDOT_RSA

TRIPLEDOT_RSA

Join Tripledot Studios worldwide! Explore mobile game studio jobs and game development careers in our data-driven gaming group. Apply now!

Description

  • Direct a team of motion designers and manage creative delivery to the UA Growth Manager.
  • Own the creative direction and output for UA assets, including video ads, playables, and statics across major ad channels.
  • Set creative strategy using competitor analysis, performance data, market trends, and audience understanding.
  • Champion and integrate AI-assisted creative tools into the production pipeline.
  • Build and run a high-velocity creative pipeline to produce, test, and iterate creative at scale.
  • Define and manage a structured creative testing program, from hypothesis creation to results analysis and learning loops.
  • Partner with UA and data science teams to connect creative performance to spend efficiency, ROAS, and LTV.
  • Research competitor creative and market trends and translate findings into actionable creative direction.
  • Establish creative operations such as briefs, asset specifications, version control, and vendor/freelancer management.

Requirements

  • 6+ years of experience in performance / UA creative or motion design, including experience leading or managing a creative team.
  • Proven track record of shipping winning, growth-oriented ad creative for mobile or free-to-play games.
  • Strong creative judgment with a performance mindset and the ability to support decisions with data.
  • Hands-on command of channel-specific creative norms, including multi-network asset diversity such as playables and HTML5.
  • Comfort interpreting UA data and KPIs such as CTR, CPI, ROAS, and LTV.
  • Experience researching competitor creative and translating market insights into direction.
  • Process-driven approach with the ability to create efficient and optimized workflows for ideation, development, and delivery.
  • Hands-on experience with AI creative tools such as Scenario, Midjourney, Flux, and Claude, and a clear point of view on integrating them into production.
  • Familiarity with casual and social-casino players is a strong asset.

Benefits

  • Extended health, dental, and wellness coverage effective on your start date.
  • $500 annual Wellness Spending Account.
  • 25 vacation days per year, plus statutory holidays.
  • 2 paid volunteer days each year.
  • Generous parental leave program and family-friendly workplace culture.
  • RRSP matching at 100% of employee contributions up to 3.5% of annual salary.
  • Employee recognition awards, including a $400 monthly award for selected recipients.
  • Dollar-for-dollar charitable donation matching up to $1,000 per calendar year.
  • Employee Assistance Program with confidential support and resources.
  • Regular team events and celebrations.
  • Ongoing learning and professional development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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