Product Manager, SEO & Growth (Remote)

6 days, 7 hours ago
Full-time
Mid Level
Product Management
Trellis

Trellis

Trellis is a data and collaboration hub that accelerates sustainability efforts by connecting the right people with the right information. It offers a range of services for enterprise sustainability teams, business and government environment teams, fin...

Professional Services
11-50
Founded 2018

Description

  • Own the activation funnel from first session through paid conversion.
  • Instrument the PLG funnel in Amplitude and define key activation benchmarks.
  • Run structured experiments to reduce friction and improve time-to-first-value.
  • Partner with Sales and Customer Success on trial, conversion, and expansion motions.
  • Connect product-led growth initiatives directly to activation and conversion metrics.
  • Identify coverage gaps across Trellis’s programmatic SEO footprint.
  • Prioritize case types, courts, and court slugs for expansion and indexing.
  • Own canonical URL strategy and MCP/UTM attribution governance at scale.
  • Partner with Engineering on schema, indexing infrastructure, and court taxonomy expansion.
  • Maintain a clear written roadmap for PLG and SEO initiatives.
  • Write scoped product requirements that Engineering can execute efficiently.
  • Run sprint priorities and unblock Engineering and Design independently.
  • Proactively surface blockers, risks, and trade-offs to stakeholders.
  • Deliver weekly written updates covering roadmap status, experiment results, decisions, and blockers.

Requirements

  • 3–5 years of product management experience, ideally with hands-on PLG, growth, activation, or funnel ownership.
  • Hands-on SEO experience, especially technical SEO or programmatic SEO at meaningful scale.
  • Proficiency with GSC and Amplitude, or a similar product analytics platform.
  • Strong comfort working with Engineering on technical requirements and implementation trade-offs.
  • Excellent async communication skills, including PRDs, roadmap updates, Slack communication, and stakeholder updates.
  • Experience in legal tech, court data, B2B SaaS, or another complex data environment is preferred.
  • Experience with AI-powered product features, MCP integrations, or attribution systems is preferred.
  • Familiarity with large-scale indexing, schema, metadata, taxonomy, or URL governance is preferred.

Benefits

  • Meaningful equity.
  • Full medical, dental, and vision coverage for you and your family, with all premiums covered.
  • 401(k) with full match up to the state limit.
  • Work from anywhere, with travel required for sales meetings and leadership retreats.
  • Flexible vacation policy with self-managed time.

Interested in this position?

Apply directly on the company website

Apply Now

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