PPC Specialist

9 hours, 18 minutes ago
Full-time
Mid Level
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Manage Google Ads MCC accounts across multiple locations.
  • Optimize Search campaigns, bidding strategies, keywords, and ad copy.
  • Manage and monitor Local Services Ads (LSA) performance.
  • Conduct search term analysis and negative keyword management.
  • Manage campaign budgets and pacing to improve lead volume and reduce cost per lead.
  • Manage and optimize Unbounce landing pages.
  • Run A/B tests on headlines, forms, calls to action, and page layouts.
  • Build new location-specific and service-specific landing pages.
  • Create weekly and monthly paid media reports and track key performance metrics.
  • Provide actionable recommendations to leadership based on performance trends.
  • Manage Facebook and Instagram advertising campaigns, if applicable.
  • Collaborate on creative development and testing for Meta Ads.

Requirements

  • 3+ years of hands-on PPC management experience.
  • Strong Google Ads experience, including Search and Local Services Ads (LSA).
  • Experience managing multi-location or franchise-style accounts.
  • Experience with Google Ads MCC structures.
  • Experience using landing page platforms such as Unbounce or Instapage.
  • Comfortable managing large monthly advertising budgets.
  • Strong analytical and reporting skills.
  • Ability to identify issues, develop solutions, and execute improvements independently.
  • Home services, plumbing, HVAC, roofing, restoration, or similar industry experience is preferred.
  • Experience with Google Business Profile (GBP) is preferred.
  • Familiarity with call tracking platforms such as CallRail or CallTrackingMetrics is preferred.
  • Experience with pay-per-lead platforms is preferred.
  • Basic HTML/CSS knowledge is preferred.
  • Experience leveraging AI tools and marketing automation platforms is preferred.

Interested in this position?

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