Senior Marketing Specialist

26 minutes ago
Full-time
Senior
Marketing and Growth
The Everway Company

The Everway Company

Break down barriers to learning and work with our advanced technology. Unlock the full potential of every mind.

Internet Software & Services

Description

  • Plan, coordinate, and deliver integrated multi-channel B2B demand generation campaigns.
  • Own campaigns from planning through execution, including objectives, target audiences, success measures, and delivery plans.
  • Partner with Marketing Operations and Sales to improve targeting, lead management, lead quality, and campaign follow-up.
  • Plan and deliver webinars, events, and other demand generation activities for priority audiences.
  • Coordinate promotional activity for product launches and updates across multiple channels.
  • Create and coordinate campaign content and marketing assets aligned to objectives and brand standards.
  • Build and maintain relationships with agencies, media partners, suppliers, and customer advocates.
  • Monitor campaign performance across the lead and pipeline funnel and recommend improvements.
  • Manage campaign budgets and track performance against agreed KPIs.

Requirements

  • 3+ years of experience planning and delivering integrated multi-channel B2B demand generation campaigns.
  • Experience managing marketing campaigns from planning through execution, evaluation, and optimisation.
  • Experience generating and nurturing leads through integrated marketing campaigns across multiple channels.
  • Commercial awareness with the ability to connect marketing activity to lead quality, pipeline growth, and sales priorities.
  • Experience collaborating with Sales and Marketing Operations to improve lead management and campaign performance.
  • Ability to analyse campaign performance data and make informed recommendations.
  • Ability to manage multiple projects and priorities while delivering against agreed objectives.
  • Familiarity with CRM, marketing automation, or campaign management platforms.
  • Experience using AI tools to improve campaign planning, reporting, or workflow efficiency.
  • Degree or equivalent experience in Marketing, Communications, Business, or a related field (desirable).
  • Experience planning and delivering webinars, virtual events, or customer engagement activities (desirable).
  • Understanding of SaaS or EdTech business models (desirable).
  • Experience working with agencies, media partners, or external suppliers (desirable).

Benefits

  • Competitive salary with bonus opportunities.
  • Flexible work schedules.
  • Comprehensive health and wellness benefits.
  • Flexible time off plans.
  • Career growth through development programs.
  • Collaborative, innovative culture where your ideas matter.

Interested in this position?

Apply directly on the company website

Apply Now

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