Customer Advocacy Manager

1 month, 3 weeks ago
Full-time
Lead
Marketing and Growth
Thatch

Thatch

Thatch is a health benefits platform that combines financial technology and insurance services. Founded in October 2021 by Chris Ellis and Adam Stevenson, the company is based in San Francisco, with additional offices in New York and Austin. Thatch's mission is to decouple health insurance from employment, allowing businesses to offer personalized healthcare experiences to their employees. The platform serves as a Third-Party Administrator (TPA) and specializes in Individual Coverage Health Reimbursement Arrangements (ICHRA). Thatch simplifies health benefits administration by enabling employers to set tax-free healthcare budgets, which employees can use to select their own health insurance plans and additional benefits like mental health support and wellness programs. The company also provides a Visa debit card for employees to manage their healthcare spending easily. Thatch primarily targets small to mid-sized businesses and startups, offering a streamlined setup process and tools to help employers manage healthcare budgets effectively. With significant investor backing, Thatch is positioned to enhance the healthcare experience for businesses and their teams.

information technology & services
51-200
Founded 2021
$84M raised

Description

  • Build and manage a sales reference program that supports pipeline development and win rates while preventing advocate overuse.
  • Develop a strong customer advocate base and create a valuable participation experience.
  • Create advocacy opportunities through conferences, webinars, podcasts, events, roundtables, and peer conversations.
  • Build scalable systems and processes for managing advocates, requests, availability, and outcomes.
  • Use AI and automation to operate the advocacy program efficiently at scale.
  • Measure impact across reference usage, customer content, pipeline influence, and win rates.
  • Partner closely with Sales, Customer Success, and Marketing to align advocacy activities with business goals.

Requirements

  • 8+ years of experience in customer marketing, advocacy, community, or a related function.
  • Experience building a customer reference or advocacy program from the ground up.
  • Demonstrated ability to turn customer relationships into measurable business outcomes.
  • Strong experience partnering with Sales and Customer Success, including the judgment to protect customer interests.
  • Ability to operate as a senior, hands-on individual contributor in a fast-moving environment.
  • Experience in fintech, HR technology, benefits, healthcare, or another trust-driven B2B category preferred.
  • Existing relationships with industry analysts, media, conference organizers, or relevant external communities preferred.

Benefits

  • Estimated compensation of $130,000–$170,000 USD.
  • Fully distributed work environment.
  • Opportunity to build a new company-wide function from the ground up.
  • Thoughtful, rigorous, and efficient interview process typically completed within three weeks.

Interested in this position?

Apply directly on the company website

Apply Now

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