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Growth Marketing Analyst

2 months ago
United States, Canada
Full-time
Senior
Data Analyst
Data Science and Analytics
Looker SQL Tableau
Apply Now
TextNow

TextNow

TextNow is a leading provider of free phone service, offering calling and texting through its app and SIM card. With a focus on affordability and innovation, TextNow is revolutionizing mobile phone service with cloud-based technology, providing users w...

Wireless Telecommunication Services
51-250
Founded 2009
View All Jobs 13

Description

  • Own reporting and visibility across the full growth funnel from awareness through monetization.
  • Establish clear funnel definitions and channel roles to support portfolio-level optimization.
  • Build and maintain a trusted single source of truth for cross-channel performance.
  • Monitor paid, organic, lifecycle, partnerships, and brand performance, and surface risks and opportunities.
  • Analyze CAC, LTV, payback periods, and marketing ROI to guide investment decisions.
  • Identify conversion bottlenecks and recommend experiments that can unlock scalable growth.
  • Support forecasting, scenario modeling, and quarterly planning to inform investment discipline.
  • Measure brand lift and upper-funnel impact to properly value long-term growth investments.
  • Partner with Data Science on A/B tests and incrementality studies, and with Data Engineering to improve data reliability and automation.
  • Collaborate with Finance and Marketing to align spend with measurable business outcomes and deliver actionable insights to leaders.

Requirements

  • 5 to 7+ years of experience in Growth, Marketing Analytics, or Business Analytics.
  • Highly proficient in SQL and comfortable working with large, imperfect datasets.
  • Experience building dashboards in Looker, Tableau, or similar BI tools.
  • Strong understanding of marketing funnels, attribution, experimentation, CAC, and LTV dynamics.
  • Ability to connect analysis to financial and strategic impact, not just reporting.
  • Clear and confident communication with both technical and non-technical stakeholders.
  • Ability to proactively identify risks and opportunities in fast-moving, high-growth environments.
  • Nice to have: experience in a high-growth, performance-driven organization.
  • Nice to have: subscription, telecom, or consumer app experience.
  • Nice to have: experience supporting Marketing Mix Modeling initiatives, working with marketing platforms and mobile measurement partners, or optimizing portfolio allocation across channels.

Benefits

  • Competitive base salary ranging from CAD $124,000 to $178,000 in Canada, USD $130,900 to $187,000 nationally in the U.S., and higher ranges for select high-cost locations.
  • Annual performance-based bonus.
  • Equity opportunities.
  • Comprehensive health, dental, and vision benefits.
  • Flexible work arrangements, including work-from-home, remote, or office access.
  • Unlimited vacation and 12 paid holidays per year.
  • Free phone service.
  • $750 annual wellness benefit or healthcare spending account.
  • RRSP matching in Canada or 401(k) in the U.S.
  • Parental leave for eligible employees.
  • Learning and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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