SEO & AI Search Strategist

1 month ago
Full-time
Senior
Artificial Intelligence and Machine Learning
Terra

Terra

Terra is a global marketing agency specializing in digital marketing and creative services. With a focus on full-service marketing, thought leadership, paid social, graphic design, UX design, web design, web development, and content marketing, Terra he...

Professional Services

Description

  • Lead SEO and Generative Engine Optimization (GEO) strategy for key clients, combining technical, content, and analytical approaches.
  • Audit and optimize websites for search visibility, crawlability, and AI discoverability, including structured data and schema markup.
  • Define and implement content frameworks and site architecture to improve discoverability, citation, and surfacing by generative models.
  • Guide and review content development to ensure alignment with strategic keyword intent, brand voice, clarity, and editorial quality.
  • Build and maintain data-driven dashboards that visualize organic and AI-based visibility metrics and performance.
  • Collaborate with Paid Media, Content, and Development teams to deliver integrated, insight-driven strategies.
  • Educate clients and internal teams on GEO principles, best practices, and the evolving dynamics of AI-powered search.
  • Research new tools, platforms, and methodologies shaping SEO, GEO, and digital analytics and bring relevant innovations to clients.
  • Support company leadership in refining and expanding the agency's organic marketing offerings as the search landscape evolves.

Requirements

  • 5+ years of SEO experience with a proven record of driving measurable growth through technical, on-page, and content strategies.
  • Experience structuring content, data, and site architecture to help search engines and generative engines identify, cite, and surface brand information.
  • Practical knowledge of structured data and schema markup implementation and best practices.
  • Experience building or maintaining analytics and visibility dashboards to track organic and AI-based performance.
  • Strong, adaptable writing skills with the ability to translate complex concepts into clear, search-optimized content.
  • Data-driven mindset and comfort with experimentation and testing to inform strategy.
  • Experience mentoring or training teammates and explaining sophisticated organic strategies to clients and internal teams.
  • Agency experience and client-facing communication skills (strongly preferred).
  • Curiosity and demonstrated interest in how AI and generative search are transforming discovery and content surfacing.

Benefits

  • $100,000 - $115,000 annual salary range.
  • 100% company-funded health insurance with dental and vision options.
  • Unlimited paid time off plus 11 observed holidays and 4 company mental wellness days per year.
  • Permanent remote work option (U.S.).
  • 401(k) plan.
  • Monthly wellness stipend and quarterly employee appreciation gift.
  • One-time reimbursement for work-from-home equipment and monthly team bonding sessions/happy hours.
  • Summer Fridays and seasonal early office closures, plus pre-tax commuter benefits.

Interested in this position?

Apply directly on the company website

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