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Social and Content Manager

1 month ago
United States
Full-time
Mid Level
Content Marketing Manager
Marketing and Growth
Copywriting E-commerce Instagram API TikTok
Apply Now
Tactacam

Tactacam

Tactacam is a company that specializes in providing hunters and outdoor sports enthusiasts with filming-related products and hunting cameras. Their cellular cameras offer limitless opportunities to capture the outdoors, designed by hunters for hunters....

Household Durables
51-250
Founded 2013
View All Jobs 4

Description

  • Own Defend’s organic social strategy and content calendar across Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn, and emerging channels.
  • Develop platform-specific content approaches based on audience behavior, platform culture, and performance potential.
  • Build and maintain a balanced content calendar spanning brand awareness, education, engagement, launches, partnerships, customer stories, and promotions.
  • Create, edit, write, and publish native social content using phones, lightweight tools, brand assets, customer footage, field footage, and campaign materials.
  • Develop hooks, captions, thumbnails, titles, calls to action, and storytelling tailored to each platform.
  • Translate product features and technical information into clear, compelling social content.
  • Capture authentic content from jobsites, events, customer locations, partnerships, and internal moments.
  • Serve as the day-to-day voice of Defend in comments, DMs, mentions, reviews, and relevant online conversations.
  • Monitor performance, run tests, and use insights to improve content, timing, messaging, and channel strategy.
  • Track social conversations, competitor activity, trends, and customer feedback to surface audience insights and opportunities.

Requirements

  • Demonstrated experience managing social media and creating content for a consumer, lifestyle, outdoor, security, technology, construction, agricultural, or similar brand.
  • A portfolio showing personal creation of engaging social content, not just agency management or approvals.
  • Strong knowledge of Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn, and platform-specific content behavior.
  • Ability to shoot and edit high-quality short-form video quickly using a phone and modern editing tools.
  • Strong writing skills with the ability to adapt tone, structure, and messaging by platform.
  • Experience using social analytics and performance data to guide creative decisions.
  • Excellent judgment when responding publicly to customers, criticism, or sensitive issues.
  • Strong organizational skills and the ability to manage a proactive calendar while responding to fast-moving opportunities.
  • Comfort working directly with customers, tradespeople, creators, partners, executives, and internal subject-matter experts.
  • A willingness to test ideas quickly, work outside the desk, and capture real-world environments and problems.
  • Ability to move between creative brainstorming, production, community engagement, scheduling, and analytics.
  • Interest in business performance metrics beyond views and follower counts.
  • Location restriction: applications are not being accepted from candidates based in AK, CT, DE, MA, NM, or SD.

Benefits

  • Medical, dental, and vision coverage.
  • 401(k) plan.
  • Paid time off (PTO).
  • Disability insurance.
  • Life insurance.

Interested in this position?

Apply directly on the company website

Apply Now

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