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Product Marketing Manager (Threat Intel)

1 day, 13 hours ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Cybersecurity SIEM
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SpyCloud

SpyCloud

SpyCloud offers Cybercrime Analytics to prevent cyberattacks, safeguard identities, and power investigations for businesses globally.

Internet Software & Services
51-200
Founded 2016
$168M raised
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Description

  • Research threat intelligence buyer needs, customer feedback, win/loss data, and market trends to shape messaging and priorities.
  • Lead competitive intelligence, including competitor analysis, battlecards, objection handling, and stakeholder briefings.
  • Develop positioning and messaging for security operations, threat intelligence, fraud, identity, and AI-powered investigation audiences.
  • Lead cross-functional go-to-market launches for capabilities, data sets, APIs, and integrations from planning through adoption measurement.
  • Create and maintain core marketing and sales enablement materials, including one-pagers, decks, web copy, blogs, documentation, demos, and discovery guides.
  • Train Sales, Sales Engineering, and Customer Success teams on messaging, demos, and customer conversations.
  • Partner with Demand Generation, Content, and threat intelligence experts on campaigns, webinars, and thought-leadership programs.
  • Shape prospect and customer engagement strategies to improve evaluation, adoption, retention, and expansion.
  • Use AI to scale research, content development, messaging tests, and launch execution while validating outputs with subject-matter experts.
  • Own go-to-market performance metrics, including pipeline, win rates, adoption, usage, expansion, and growth.

Requirements

  • 5+ years of cybersecurity experience with deep knowledge of threat intelligence or an adjacent area such as digital risk protection, fraud intelligence, identity security, incident response, SOC operations, or digital investigations.
  • Hands-on experience as a threat researcher, CTI analyst, investigator, SOC or incident response analyst, sales engineer, product manager, engineer, or product marketer.
  • Familiarity with the threat intelligence landscape, including tools, technology stacks, and intelligence workflows in SIEM, SOAR, TIP, and investigation environments.
  • Excellent writing, storytelling, and presentation skills for technical practitioners, executives, and sales audiences.
  • Experience enabling others through training, demos, technical content, or sales support.
  • Knowledge of AI applications in threat intelligence and investigations, including how target buyers use AI.
  • Familiarity with MCP, APIs, and data platforms, with the ability to discuss them with product managers and engineers.
  • Ability to analyze competitors, win/loss patterns, and market shifts and translate findings into sales strategy.
  • Demonstrated results in adoption, usage, pipeline, or revenue growth.
  • Ability to work independently in a remote-first, highly collaborative environment and travel occasionally for customer meetings, events, and planning sessions.
  • Federal or global government experience, threat intelligence or fraud platform marketing, API-based product marketing, customer advocacy, or analyst relations experience (preferred).

Benefits

  • Base salary range of $115,000–$150,000.
  • Flexible, remote-friendly work options and a South Austin workspace.
  • 401(k) or retirement savings plan with employer contribution.
  • Medical, dental, vision, and private health insurance options, including employer HSA contributions in the U.S.
  • Employer-paid life, disability, income replacement, and critical illness coverage.
  • Generous paid time off, including 16 U.S. paid holidays or 25 UK holiday days plus bank holidays and a winter company shutdown.
  • Employee Assistance Program for UK-based employees.

Interested in this position?

Apply directly on the company website

Apply Now

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