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Digital Marketing Specialist - Paid Media (Hybrid)

1 week, 4 days ago
India
Full-time
Senior
Paid Media Specialist
Data Science and Analytics
Digital Marketing Drupal Google Ads LinkedIn Ads
Apply Now
Smartsheet

Smartsheet

Smartsheet provides an enterprise work management platform that enables teams to efficiently manage projects, automate processes, and enhance collaboration through a user-friendly interface that combines spreadsheet functionality with advanced workflow...

Internet Software & Services
1K-5K
Founded 2005
View All Jobs 129

Description

  • Set up, launch, and manage paid campaigns across paid social and paid search platforms.
  • Manage audience segmentation, campaign structure, budget pacing, and creative rotation to meet demand generation targets.
  • Optimize campaigns to improve ROI using performance data and guidance from marketing leads.
  • Upload and manage ad creative, copy variations, and campaign assets across channels.
  • Run A/B tests across ads, audiences, and formats and recommend future changes based on results.
  • Ensure campaigns follow naming conventions, QA standards, and documentation guidelines for accurate measurement.
  • Support updates to campaign landing pages in Smartsheet’s CMS, including content changes and QA.
  • Partner with web and content teams to ensure landing pages are linked, tracked, and aligned with campaign goals.
  • Analyze campaign performance, identify issues and trends, and translate data into actionable insights for stakeholders.
  • Develop and maintain reports and dashboards in partnership with Marketing Operations and Analytics.

Requirements

  • 5+ years of experience in digital marketing, paid media, or performance marketing in a B2B environment.
  • Hands-on experience executing and managing campaigns in paid social and/or paid search platforms such as LinkedIn Ads, Google Ads, or Microsoft Ads.
  • Experience with paid media targeting, bidding, budgets, and creative testing.
  • Comfort working with data and performance metrics and turning insights into optimizations.
  • Experience supporting or updating landing pages in a CMS, with Drupal preferred.
  • Strong attention to detail and ability to follow structured processes.
  • Clear communication skills and a collaborative, team-oriented working style.
  • Interest in developing deeper expertise in paid media and demand generation.
  • Fluency in English and eligibility to work in India on an ongoing basis.

Interested in this position?

Apply directly on the company website

Apply Now

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