Senior Creative Strategist

3 hours, 37 minutes ago
Full-time
Mid Level
Design and User Experience
Sidekick

Sidekick

Sidekick specializes in providing innovative injury recovery tools and muscle scraping techniques designed to alleviate pain, improve mobility, and accelerate healing for athletes and individuals seeking effective pain relief solutions.

Leisure Products
1-10
Founded 2014

Description

  • Develop new paid social advertising angles for different customer audiences.
  • Write short- and long-form video scripts, hooks, and natural-sounding dialogue.
  • Produce approximately 15 creative briefs per week, including new concepts and iterations.
  • Analyze weekly performance data to optimize winners and retire underperforming ads.
  • Identify and develop messaging for audiences such as runners, older adults, and people who stand all day.
  • Brief and manage editors and creators to carry concepts through production.
  • Extend successful advertising angles into landing pages and email campaigns.
  • Research clinical concepts and explain them clearly and honestly in short-form content.
  • Report to the Creative Director and incorporate direct feedback.

Requirements

  • 4+ years of experience writing paid social ads evaluated on sales performance.
  • Experience managing or contributing to more than $100K per month in ad spend for a single brand.
  • Demonstrated ability to iterate successful ads into multiple additional winning variations.
  • Experience opening a new audience and identifying the angle that reached it.
  • Excellent spoken-word writing skills for video scripts.
  • Strong direct-response fundamentals, including offers, mechanisms, objection handling, and proof.
  • Experience briefing editors or creators.
  • Ability to learn and clearly explain clinical concepts without requiring a physiotherapy background.
  • Health, fitness, or medical-device experience is preferred.
  • Self-directed, ambitious, and comfortable with high creative volume and direct feedback.

Benefits

  • Top-of-market compensation, with details shared during the first call.
  • Comprehensive health benefits.
  • Hybrid work in Toronto/GTA with 2 days in-office and 3 days remote.
  • Fully remote work for candidates outside Toronto.
  • Opportunity to see the direct business impact of your work.
  • Fast-growing company focused on solving chronic pain and injuries.
  • Collaborative, approachable, and ambitious colleagues.

Interested in this position?

Apply directly on the company website

Apply Now

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