Paid Acquisition Lead (remote from LATAM)

58 minutes ago
Full-time
Lead
Data Science and Analytics
ScaleSource

ScaleSource

ScaleSource is a staffing and recruiting company that helps businesses grow their teams with high-performing remote professionals. They offer a cost-effective solution by handling the recruitment process and providing full-time remote team members at 7...

Professional Services
11-50

Description

  • Build, launch, and optimize campaigns across Meta, Google, LinkedIn, YouTube, TikTok, and other relevant channels.
  • Own and diagnose the full funnel from advertising through landing pages, lead capture, booked calls, qualified opportunities, pipeline, and revenue.
  • Optimize landing pages, offers, creative, targeting, and follow-up in collaboration with Marketing and Development.
  • Build and maintain retargeting, first-party, lookalike, and lead-list audiences.
  • Maintain accurate attribution across ad platforms, tracking tags, GA4, CRM, and UTMs.
  • Create and manage a structured testing roadmap with documented hypotheses, outcomes, measurements, and next actions.
  • Monitor competitors and market trends for audience, messaging, and creative opportunities.
  • Build reporting that connects ad spend to qualified pipeline, closed-won revenue, and blended CAC.
  • Partner with Sales to improve lead quality, qualification, show rates, objections, and pipeline progression.
  • Allocate budgets based on pipeline and revenue evidence, recommending what to scale, continue, rebuild, or stop.

Requirements

  • Demonstrated experience personally managing paid campaigns with measurable conversion or revenue outcomes across the full funnel.
  • Hands-on experience with at least two of Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, or TikTok Ads.
  • Experience with attribution and tracking tools such as Meta Pixel, LinkedIn Insight Tag, Google Tag Manager, GA4, or CRM attribution.
  • Ability to distinguish platform metrics from business outcomes and use sales feedback and funnel data to make decisions.
  • Comfort testing assumptions, changing direction based on data, and showing specific campaign results.
  • Strong written and spoken English.
  • Experience with paid acquisition for a B2B or service-based company (preferred).
  • Experience optimizing landing pages, conversion rates, and sales qualification processes (preferred).
  • Agency experience with accountability for both advertising spend and business results (preferred).
  • Comfort learning CRM, reporting, landing-page, AI, and automation tools (preferred).

Benefits

  • $1,500 USD per month.
  • Full-time, fully remote work from anywhere.
  • Ownership of ScaleSource’s paid acquisition strategy and funnel.
  • Direct collaboration with Sales, Marketing, Operations, and Development.
  • Opportunity to build the company’s acquisition system from the ground up.
  • Remote-first team operating across multiple countries with measurable goals, weekly scorecards, and direct feedback.

Interested in this position?

Apply directly on the company website

Apply Now

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