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Integrated Media Planner

3 weeks ago
United States
Full-time
Junior
Paid Media Specialist
Marketing and Growth
Apply Now
Basis Technologies

Basis Technologies

Basis Technologies offers a highly automated and comprehensive digital advertising platform designed to enhance the efficiency and effectiveness of digital marketers, providing customizable solutions that cater to a wide range of business needs across ...

Media
1K-5K
$30M raised
View All Jobs 4

Description

  • Develop and monitor media plans aligned with client strategies.
  • Create integrated media recommendations across direct, programmatic, search, and social channels.
  • Manage media fundamentals education and steward media execution for Basis clients.
  • Collaborate with analytics teams to align strategies, reporting, and deliverables with business objectives and KPIs.
  • Maintain knowledge of syndicated media tools and apply them to planning decisions.
  • Negotiate with vendors to secure effective inventory and pricing.
  • Manage insertion orders, plan revisions, publisher approvals, traffic sheets, and creative assets.
  • Monitor campaign delivery to meet budgets and KPIs, and assist Finance with billing discrepancies.
  • Build relationships with media planning, ad operations, analytics, search, and social teams.
  • Support campaign performance, client satisfaction, and retention through proactive client service.

Requirements

  • 2+ years of experience in digital media planning and buying.
  • Understanding of programmatic media and real-time bidding.
  • Experience working with a Demand-Side Platform (DSP).
  • Strategic thinking, proactive client service, communication, problem-solving, and issue-resolution skills.
  • Ability to collaborate effectively in a cross-functional team environment.
  • Intermediate to advanced Excel and PowerPoint skills.
  • Interest in current media research, tools, and industry developments.
  • Hands-on DSP buying, holistic media planning, third-party ad server, Datorama, search/social, or Basis Certified experience preferred.
  • Commitment to inclusive, respectful collaboration and continuous learning.

Benefits

  • Flexible work options across the U.S. and Canada, including remote, hybrid, and onsite arrangements.
  • Flexible work week.
  • 401(k)/RRSP matching.
  • Mental health support.
  • Paid sabbaticals.
  • Generous parental leave.
  • Competitive additional perks and employee growth support.

Interested in this position?

Apply directly on the company website

Apply Now

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