Senior Media Buyer

6 hours, 2 minutes ago
Full-time
Senior
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, launch, manage, optimize, and scale Facebook and Instagram advertising campaigns.
  • Manage multiple client accounts and advertising budgets while maintaining profitability and efficiency.
  • Monitor campaign performance and analyze CPL, CPA, ROAS, CTR, CPC, and conversion rates.
  • Test audiences, offers, creatives, landing pages, bidding strategies, budgets, and campaign structures.
  • Develop creative concepts, write briefs, and collaborate with designers and video editors.
  • Prepare performance reports and present actionable recommendations to clients and internal stakeholders.
  • Build client relationships through proactive communication and strategic guidance.
  • Stay current with Meta updates, advertising best practices, automation tools, and optimization techniques.

Requirements

  • 3+ years of hands-on experience managing Meta advertising campaigns.
  • Proven experience managing at least $10,000 per month in advertising spend.
  • Experience managing five or more client accounts simultaneously.
  • Strong knowledge of Meta Ads Manager, Meta Business Manager, Meta Pixel, Conversion API, and event tracking.
  • Experience optimizing campaigns for lead generation and customer acquisition.
  • Strong analytical, testing, and data-driven decision-making skills.
  • Experience developing creative strategies and writing creative briefs.
  • Excellent written and verbal English communication skills with the ability to work independently remotely.
  • Experience with GoHighLevel, Close CRM, or similar platforms preferred.
  • Agency experience, landing page optimization/CRO knowledge, AI tool experience, or experience with U.S.-based clients preferred.

Benefits

  • Fully remote work aligned with U.S. business hours.
  • Opportunity to manage high-impact campaigns and significant advertising budgets.
  • Exposure to advanced paid media strategies and emerging advertising technologies.
  • Career progression opportunities toward Lead Media Buyer, Paid Media Manager, Performance Marketing Manager, or Director of Paid Media.

Interested in this position?

Apply directly on the company website

Apply Now

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