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Senior Manager, Brand and Integrated Marketing

38 minutes ago
Anywhere, United States
Full-time
Senior
Marketing Manager
Marketing and Growth
Content Marketing Social Media Marketing
Apply Now
roo.vet

roo.vet

Roo.vet is a pioneering veterinary relief platform that unites freelance vets and techs with hospitals, enabling financial freedom and work-life balance. Transforming the animal healthcare workplace by empowering skilled professionals nationwide.

Health Care Providers & Services
11-50
View All Jobs 8

Description

  • Set the strategic direction for Roo’s brand team and translate business and marketing priorities into brand strategy and campaigns.
  • Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration.
  • Elevate the quality, clarity, creativity, and visual consistency of Roo’s brand across campaigns and day-to-day touchpoints.
  • Use performance data, audience insights, and campaign learnings to improve planning, prioritization, and measurement.
  • Grow Roo’s reach across social, community, events, content, and emerging channels.
  • Develop brand-led programs and moments that strengthen connection with veterinarians, technicians, hospitals, and the broader veterinary community.
  • Shape Roo’s brand narrative and lead thought leadership programs including reports, customer stories, executive visibility, authored content, and speaking opportunities.
  • Partner with PR to support earned media, industry moments, and press angles that build credibility.
  • Lead and develop a growing brand marketing team across brand/content, social/community, and events.
  • Guide external partners across PR, design, web, ads, and other creative needs while maintaining Roo’s strategy and quality bar.
  • Create scalable systems, templates, and ways of working that help the team activate the brand consistently.
  • Use AI and emerging tools thoughtfully to improve research, workflow, content development, reporting, and team efficiency.

Requirements

  • Experience in brand marketing, integrated marketing, campaign marketing, or a related role with multi-channel work from strategy through execution.
  • Experience managing and developing teams, including direct reports and external partners or agencies.
  • Understanding of how brand shows up across the full customer journey.
  • Strong storytelling ability with creative judgment and an eye for visual consistency and brand cohesion.
  • Highly collaborative communication style with the ability to build trust across teams.
  • Ability to use data, research, and performance learnings to sharpen strategy and drive measurable impact.
  • Curiosity and creative energy to test new ideas, formats, channels, and audience approaches.
  • Thoughtful perspective on where AI and emerging tools can improve marketing work while preserving human judgment.
  • Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus.
  • Remote-first, with a hybrid work arrangement if based in San Francisco.

Benefits

  • Tiered salary range of $120,000-$200,000 USD depending on location.
  • Comprehensive health benefits with the base medical plan covered at 100%.
  • 401(k) plan.
  • Unlimited paid time off.
  • Paid maternity/paternity and reproductive care leave.
  • Stipends for home office setup, continuing education, and monthly wellness.
  • Accelerated growth and learning potential.
  • Opportunity for domestic travel, including regional team-building events.

Interested in this position?

Apply directly on the company website

Apply Now

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