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Sr. Salesforce Marketing Cloud (Techno Functional/ExactTarget) - Octopus by RTG

1 month, 1 week ago
India, Egypt, Jordan
Full-time
Senior
Marketing Manager
Software Development
CSS Email Marketing HTML Salesforce SQL
Apply Now
Robusta Technology Group

Robusta Technology Group

Robusta Technology Group (RTG) is a leading full-service tech agency specializing in digital transformation, E-commerce, web design, and VR/AR. They empower businesses in Saudi Arabia, Egypt, and the region with innovative solutions and industry-shapin...

Professional Services
51-250
Founded 2007
View All Jobs 23

Description

  • Gather and analyze business requirements for marketing automation and customer engagement initiatives.
  • Translate business needs into scalable Salesforce Marketing Cloud solutions.
  • Lead campaign planning, customer journey design, segmentation, and personalization strategies.
  • Collaborate with marketing, CRM, analytics, and business teams to optimize customer communications.
  • Support user training, documentation, and platform best practices.
  • Configure and manage Salesforce Marketing Cloud and ExactTarget modules, including Email Studio, Automation Studio, Journey Builder, Contact Builder, Mobile Studio, and Triggered Sends.
  • Develop dynamic and personalized communications using AMPscript, SSJS, HTML/CSS, and SQL.
  • Build and maintain automations, triggered campaigns, data extensions, and reusable templates.
  • Integrate Salesforce Marketing Cloud with Salesforce CRM, APIs, external databases, and third-party applications.
  • Manage subscriber data, segmentation logic, suppression lists, and audience targeting.
  • Support data migration, synchronization, and ETL processes.
  • Execute and monitor email and multi-channel marketing campaigns.
  • Perform QA testing and validate campaign accuracy before deployment.
  • Analyze campaign performance metrics and recommend optimization strategies.
  • Support A/B testing and reporting activities.
  • Serve as the bridge between technical and business teams.
  • Mentor junior team members and support knowledge sharing.
  • Participate in architecture discussions and solution recommendations.
  • Ensure adherence to Salesforce Marketing Cloud best practices and governance standards.

Requirements

  • Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field.
  • 5+ years of hands-on experience with Salesforce Marketing Cloud / ExactTarget.
  • Strong techno-functional expertise in marketing automation platforms.
  • Proven experience with Journey Builder, Automation Studio, Contact Builder, Email Studio, SQL, AMPscript, and API integrations.
  • Experience with Salesforce CRM integrations and customer data management.
  • Strong understanding of customer lifecycle marketing and campaign execution.
  • Excellent problem-solving and stakeholder communication skills.
  • Experience with APIs, external databases, and third-party application integrations is preferred.
  • Experience supporting data migration, synchronization, ETL, QA testing, and reporting is preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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