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Senior Product Marketing Manager

1 month ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
Riverside Insights

Riverside Insights

Riverside Insights empowers educators and individuals with research-based assessments to unlock true potential and elevate learning from childhood to adulthood.

Diversified Consumer Services
51-250
Founded 1979
View All Jobs 9

Description

  • Lead and develop a team of Product Marketing Managers, including priorities, coaching, and performance feedback.
  • Translate company growth priorities and product-level targets into product marketing strategies and execution plans.
  • Define and maintain strong positioning, messaging, and alignment to growth plays for each product line.
  • Partner with Product leadership on roadmap alignment, launches, and customer communications.
  • Collaborate with Campaign Marketing to align campaigns with product messaging and portfolio priorities.
  • Drive portfolio-level storytelling, including cross-sell, bundling, and differentiated use-case narratives.
  • Equip Sales with enablement assets such as positioning guides, talk tracks, competitive insights, and customer proof points.
  • Monitor performance across products and growth initiatives and adjust messaging or campaigns as needed.
  • Incorporate voice-of-customer insights and sales feedback into positioning and launch planning.

Requirements

  • Proven experience leading product marketing in a B2B environment.
  • Strong track record of translating product strategy into effective go-to-market execution.
  • Experience managing and developing product marketing talent.
  • Ability to partner cross-functionally with Product, Sales, Marketing, and Customer Success.
  • Experience supporting a multi-product or portfolio-based business (preferred).
  • Background in growth-play execution or sales enablement (preferred).
  • Experience incorporating customer insight and market feedback into messaging strategy (preferred).
  • Remote work arrangement.
  • Ability to travel up to 15% for off-site team meetings.
  • May require stationary positions such as sitting or standing for extended periods.

Benefits

  • Medical, Dental, and Vision plans.
  • Company-paid basic life and AD&D insurance.
  • Company-paid long-term disability.
  • Paid Parental Leave.
  • Supplemental life insurance options.
  • Company-paid Employee Assistance Program (EAP).
  • Retirement plan with discretionary company matching.
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
  • Premium subscription to Calm for employees and dependents.
  • 33 days of company-paid time off.
  • Quarterly Focus Days.
  • Flexible work arrangements.
  • Tuition Reimbursement Program.
  • Full-time, benefits-eligible role with a base salary range of $135,000 to $150,000 plus eligibility for a corporate bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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