Generative Engine Optimization (GEO) Consultant

4 months ago
Contract
Mid Level
Marketing and Growth
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-250
Founded 2016

Description

  • Develop overarching GEO strategies that combine content optimization, syndication, and analytics.
  • Guide clients on brand-level content strategy as it shifts from keyword-focused SEO to audience-focused GEO.
  • Create evaluation frameworks for measuring LLM visibility and impact.
  • Build content strategies based on brand segmentation and audience expertise.
  • Develop and produce optimized content designed for AI discovery and audience questions.
  • Guide onsite technical optimization to improve discoverability by LLMs.
  • Collaborate with development teams to implement technical changes.
  • Stay current on evolving best practices for AI content indexing.
  • Develop syndication strategies across Reddit, YouTube, Quora, Discord, and other platforms.
  • Track and measure LLM visibility and brand mentions across AI platforms, and report on GEO impact using specialized tools and analytics.

Requirements

  • Strong understanding of content strategy and brand positioning.
  • Experience with content syndication across multiple platforms, such as Reddit, YouTube, and Quora.
  • Familiarity with technical SEO principles and their application to GEO.
  • Analytics mindset with the ability to measure and report on visibility metrics.
  • Creative, strategic thinking over purely quantitative analysis.
  • Familiarity with LLM tracking tools such as Profound, Scrunch, and AirOps.
  • Experience using content management and optimization tools.
  • Experience with analytics platforms for measuring AI visibility.

Benefits

  • Freelance contract projects typically ranging from 10–40 hours per week, depending on client needs and project scope.
  • Opportunity to work with respected early-stage ventures, fast-growing tech companies, and Fortune 500 teams.
  • Flexibility to join a talent collective rather than a full-time internal role.
  • Meaningful work with innovative brands across a wide range of industries.

Interested in this position?

Apply directly on the company website

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