Customer Advocacy Marketing Manager

1 month, 1 week ago
Full-time
Senior
Customer and Technical Support
Redwood

Redwood

Redwood Software is a leading provider of digital transformation services and software solutions for businesses. They specialize in automating manual tasks in IT, finance, and general business processes, enabling enterprises to excel in the digital age.

Internet Software & Services
251-1K
Founded 1993
$381M raised

Description

  • Develop and implement a customer advocacy program strategy with goals, objectives, and KPIs.
  • Build and manage a customer reference program by identifying, recruiting, and nurturing customer advocates.
  • Oversee the creation of customer success stories, case studies, testimonials, and other advocacy content in multiple formats.
  • Identify and secure customer speakers for webinars, conferences, and other events.
  • Design and execute customer awards and recognition programs that celebrate achievements and strengthen community.
  • Partner with the customer education team to develop and manage an online user community.
  • Plan and execute an annual in-person user conference.
  • Collaborate with sales, marketing, product, and customer success teams to align advocacy initiatives.
  • Track and report on program performance and demonstrate business impact.
  • Stay current on best practices and emerging trends in customer advocacy marketing.

Requirements

  • 5+ years of experience in B2B marketing or customer success with a focus on customer advocacy, customer marketing, or related areas.
  • Proven track record of building and managing successful customer advocacy programs from scratch.
  • Experience developing and executing customer content such as case studies, testimonials, and videos.
  • Strong understanding of customer engagement strategies and best practices.
  • Excellent communication, interpersonal, and presentation skills with the ability to build relationships with customers and internal stakeholders.
  • Experience managing customer communities and user conferences is a plus.
  • Strong project management and organizational skills with the ability to work independently and as part of a team.
  • Data-driven approach with experience tracking and reporting on program performance.
  • Experience in the software industry, particularly in the automation or managed file transfer space, preferred.
  • Bachelor’s degree in Marketing, Communications, or a related field; advanced degrees or certifications are a plus.

Interested in this position?

Apply directly on the company website

Apply Now

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