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Manager, Paid Media

1 day, 8 hours ago
India
Full-time
Lead
Paid Media Specialist
Marketing and Growth
Affiliate Marketing Digital Marketing Facebook Ads Google Ads Looker
Apply Now
QuillBot

QuillBot

QuillBot provides AI-powered writing tools like a paraphraser, summarizer, and grammar checker to help users craft sentences, improve fluency, and overcome writer's block.

Internet Software & Services
51-250
Founded 2017
$4M raised
View All Jobs

Description

  • Develop and manage paid media budgets and allocation strategies across products, geographies, languages, and channels.
  • Own campaign strategy and execution across Google Search, DV360, PMax, Meta, UAC, ASA, and other platforms.
  • Develop audience strategies including segmentation, remarketing, and lookalike audiences.
  • Define attribution, incrementality testing, and Marketing Mix Modeling frameworks with Data and Engineering teams.
  • Manage agencies, platform partnerships, vendor agreements, negotiations, renewals, and performance accountability.
  • Build, mentor, and manage the paid media team, including remote employees.
  • Report on CAC, ROAS, LTV, CPI, and other business outcomes, providing recommendations to leadership.
  • Run A/B tests across advertising, landing pages, and bidding strategies and scale successful improvements.
  • Evaluate emerging ad formats, AI-powered campaigns, and platform innovations.
  • Build and manage a global affiliate program with commission models that drive incremental sales.
  • Partner with Data, Product, Finance, and Legal to align media investment with growth and profitability goals.

Requirements

  • 7–12 years of experience in paid media, growth marketing, or performance marketing.
  • Knowledge of full-funnel campaigns and global media strategies.
  • Proven experience managing large-scale, multi-channel paid campaigns.
  • Expertise in attribution, incrementality, Marketing Mix Modeling, and full-funnel performance metrics.
  • Hands-on experience with Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker.
  • Experience with affiliate marketing.
  • Background in DTC and B2C businesses; subscription-model experience preferred.
  • Experience managing remote teams and selecting or managing overseas media agencies.
  • Strong cross-functional collaboration, negotiation, and peer-influence skills.
  • Familiarity with AI and writing tools preferred.

Benefits

  • Competitive salary and annual bonus; total compensation may also include equity.
  • Medical, life, and accidental insurance coverage.
  • Vacation and flexible, special, and menstrual leave options.
  • Maternity and parental leave.
  • Hybrid and remote work with flexible hours.
  • Education reimbursements, professional workshops, and development opportunities.
  • Technology, work-from-home, and new-hire allowances.
  • Company events, employee referral program, and premium Quillbot access.

Interested in this position?

Apply directly on the company website

Apply Now

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