SEO Manager

15 hours, 13 minutes ago
Full-time
Lead
Marketing and Growth
Punch List Digital

Punch List Digital

Punch List Digital specializes in delivering optimized digital marketing solutions tailored for HVAC and home service businesses, focusing on enhancing their online visibility and driving measurable results through effective website performance.

Media

Description

  • Own SEO architecture, URLs, technical SEO, and structured data standards across all client websites.
  • Set and deliver a roadmap for template-level SEO improvements with the Web Development team, testing impact across the portfolio.
  • Create and maintain playbooks for onboarding, launches, migrations, content, and reporting; automate repeatable work with human review.
  • Manage URL mapping, redirects, and post-launch validation to protect rankings during launches and migrations.
  • Build and optimize content for visibility and citations in Google AI Overviews, ChatGPT, Perplexity, and Gemini.
  • Implement and maintain measurement across GA4, Tag Manager, Search Console, and call tracking to attribute leads to pages.
  • Lead, coach, and quality-review a team of SEO specialists while managing work allocation and delivery.
  • Provide monthly client recommendations and serve as the SEO expert in client reviews and prospect audits.

Requirements

  • 5+ years of hands-on SEO experience, including agency work across multiple clients.
  • 2+ years of experience leading or managing SEO practitioners.
  • Deep technical SEO expertise in site architecture, migrations, redirects, Core Web Vitals, structured data, internal linking, and crawl and index management.
  • Experience with local SEO for multi-location or service-area businesses, including Google Business Profile, citations, and reviews.
  • Demonstrated ability to build processes and deploy improvements across many websites.
  • Working knowledge of HTML, CSS, and WordPress.
  • Hands-on experience with SEMrush or Ahrefs, Screaming Frog, Search Console, GA4, Tag Manager, and AI-search visibility testing.
  • Experience in home-services SEO and contractor lead economics, including calls, booked jobs, and average ticket, is preferred.
  • Experience coordinating landing pages and attribution with paid search is preferred.
  • Experience with AI-assisted SEO workflows is preferred.

Benefits

  • Competitive salary.
  • Benefits package.
  • 401(k) plan.
  • Authority to own and evolve SEO standards and roadmap.
  • Opportunity to work on evolving search challenges, including algorithm updates, AI search, new markets, and new website builds.

Interested in this position?

Apply directly on the company website

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