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Marketing Analyst (Social Insights, Healthcare)

9 hours, 39 minutes ago
Anywhere
Full-time
Mid Level
Data Analyst
Data Science and Analytics
Digital Marketing Google Analytics Instagram API Power BI Tableau
Apply Now
Princeton10

Princeton10

Princeton10 is a full-service marketing and advertising agency specializing in powering small to medium-sized pharmaceutical brands. With a focus on efficiency and agility, we tap into the top 10% of talent in the industry to deliver tailored solutions...

Media
11-50
Founded 2017
View All Jobs 2

Description

  • Monitor online conversations and audience trends across healthcare and pharmaceutical social channels using social listening tools.
  • Analyze sentiment, audience behavior, content performance, and emerging trends to identify actionable insights.
  • Build and maintain clear dashboards for internal teams and client stakeholders.
  • Translate analytics into recommendations that improve targeting, messaging, channel effectiveness, and campaign performance.
  • Partner with account, content, and strategy teams to support data-driven campaign planning and execution.
  • Research healthcare- and pharma-specific social media, digital marketing, and audience trends.
  • Support cross-channel reporting through data processing, tagging, measurement strategy, and reporting requirements.
  • Ensure the accuracy, consistency, and clarity of analytics deliverables.
  • Gather and interpret data from Facebook, Instagram, LinkedIn, X/Twitter, and other relevant platforms.
  • Develop recurring and ad hoc reports measuring campaign performance against KPIs.

Requirements

  • 2–4 years of marketing analytics experience in pharmaceutical or healthcare advertising; agency-side pharma experience is strongly preferred.
  • Understanding of regulated pharma marketing, including MLR and compliance considerations for content and messaging.
  • Experience analyzing performance across Meta, LinkedIn, X/Twitter, and Instagram.
  • Proficiency with social analytics tools such as Meta Business Suite, LinkedIn Analytics, and X/Twitter Analytics.
  • Experience with social listening platforms such as Brandwatch, Talkwalker, Sprinklr, or Sprout Social.
  • Advanced proficiency in Excel and/or Google Sheets.
  • Experience with data visualization tools such as Tableau, Power BI, or Looker Studio.
  • Familiarity with Google Analytics or other web analytics tools is preferred.
  • Ability to interpret data and turn findings into clear, actionable recommendations.
  • Strong written, verbal, and stakeholder communication skills, with attention to reporting accuracy.

Benefits

  • Remote-only work environment.
  • Opportunity to work with a team of seasoned professionals.

Interested in this position?

Apply directly on the company website

Apply Now

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