PrimeXBT

PrimeXBT is the No.1 Bitcoin Trading Platform offering a diverse range of trading options with advanced tools, low fees, and instant order execution. Join millions of users worldwide for secure and efficient trading.

Capital Markets

Financials

51-250 (90)

Founded 2018

20 open positions

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Regional Marketing ManagerIPBS

2 months, 1 week ago

Bangladesh, India, Pakistan, Sri Lanka

Full-time

Senior

Marketing Manager

Sales and Business Development

Affiliate Marketing Facebook Ads SEO

Apply Now

PrimeXBT

Capital Markets

51-250

Founded 2018

View All Jobs 20

Description

Own the annual regional marketing roadmap aligned to acquisition, FTD, and retention goals.
Research local competitors, pricing models, and trader behavior to identify untapped segments.
Localize creative, messaging, landing pages, and promotional offers for priority languages and markets.
Design and lead integrated regional campaigns across paid digital, organic, creator/KOL, PR, offline events, and partner channels.
Build quarterly go-to-market plans with channel mix, budget allocation, hypotheses, and success metrics.
Partner with Product on regionally relevant features, deposit methods, and bonus mechanics.
Lead regional acquisition efforts with Paid Media across PPC, Paid Social, programmatic, and ASO.
Analyze the funnel from first touch to second deposit and implement fixes to reduce drop-off.
Design lifecycle, reactivation, and promotional campaigns to improve retention and trader LTV.
Create co-marketing toolkits and campaign assets for BDM/PAM teams, IBs, affiliates, and KOLs.
Manage external agencies, PR firms, creative shops, and freelance localizers.
Work cross-functionally with Compliance, Legal, Product, and Sales to ensure campaigns are effective and compliant.
Brief, review, and approve all regional creative before launch.
Plan and execute regional event participation, VIP seminars, and partner dinners.
Manage relationships with regional media outlets, portals, and trading-focused creators.
Act as brand guardian for regional PR and communications, ensuring adherence to local advertising rules.

Requirements

4–7 years of experience in performance or brand marketing.
At least 2 years owning a region or country P&L.
Deep familiarity with at least two IPBS markets; India is required, with Pakistan, Bangladesh, or Sri Lanka strongly preferred.
Proven experience running paid acquisition at scale across Meta, Google, programmatic, and creator/KOL channels.
Clear CPA and FTD performance experience that can be articulated in detail.
Hands-on campaign management experience, including writing briefs, reviewing creative, reading media plans, and challenging agencies.
Working knowledge of crypto, forex, CFDs, or another regulated financial vertical.
Fluent English plus at least one of Hindi, Urdu, Bengali, Tamil, or Sinhala.
Demonstrable use of AI tools in your workflow with concrete examples.
Existing relationships with IPBS trading KOLs, financial media, or expo organizers is a plus.
Experience working with an affiliate or IB program is a plus.
SEO, lifecycle/CRM marketing, or community-building experience is a plus.
Experience navigating advertising restrictions for crypto or leveraged products is a plus.

Interested in this position?

Apply directly on the company website

Apply Now

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