RemoteLeaf Logo
Log in Sign up

Paid Media Strategist

2 hours, 25 minutes ago
United States
Full-time
Junior
Paid Media Specialist
Marketing and Growth
Influencer Marketing Instagram API TikTok
Apply Now
Praytell

Praytell

Praytell is an award-winning communications agency based in Brooklyn, specializing in strategic creative solutions that enhance brand image and reputation. They blend traditional PR with modern social and digital techniques to create integrated, headli...

Media
51-250
Founded 2013
View All Jobs 4

Description

  • Develop paid media plans with audience targeting, ad products, creative formats, budgets, and timelines.
  • Build, manage, and optimize paid media campaigns across major social platforms, including Facebook, Instagram, LinkedIn, Twitter/X, TikTok, and YouTube.
  • Collaborate with creative, account, strategy, influencer, and project management teams to create integrated brand and creator-led campaigns.
  • Manage campaign budgets, pacing, billing reconciliation, and accurate financial tracking.
  • Design A/B tests and other optimization opportunities to improve campaign performance.
  • Create campaign reports with performance analysis, learnings, insights, and recommendations for future campaigns.
  • Own day-to-day client communication for paid media workstreams, including status updates, reporting walkthroughs, and performance recommendations.
  • Oversee paid media interns and junior staff, including training and guidance on ad platforms and reporting.
  • Support new business efforts with paid media recommendations, budget modeling, and pitch participation.
  • Extend the paid media offering into additional channels such as programmatic, search, and podcasts.

Requirements

  • 2-3 years of hands-on paid media buying experience.
  • Strong working knowledge of Meta, LinkedIn, TikTok, X, and YouTube ad platforms.
  • Experience supporting influencer paid campaigns, including whitelisting, branded content ads, and Spark ads.
  • Ability to manage multiple campaigns, deadlines, and stakeholders with strong attention to detail and QA rigor.
  • Experience managing monthly budgets across multiple platforms with strong pacing and budget reconciliation.
  • Working knowledge of campaign setup, including audience creation, pixel implementation, UTM structure, and basic conversion tracking.
  • Comfort working cross-functionally with account, creative, strategy, influencer, and project management teams.
  • Confidence in client-facing settings, including written reporting and live presentations.
  • Strong analytical skills using platform dashboards, GA4, and reporting tools to turn data into recommendations.
  • Advanced proficiency in Excel and Google Sheets, including formulas and pivot tables.
  • Curiosity and proactivity in staying current on platform updates, new ad products, and emerging trends.
  • Preferred: experience helping manage or mentor intern and junior team members.

Benefits

  • Salary range of $65,000 to $75,000.
  • Comprehensive health care coverage, including medical, dental, and vision.
  • Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide.
  • Traditional and Roth 401(k) options with an annual employer contribution based on company performance.
  • Flexible Time Off, company holidays, and mental health days.
  • Flexible US-based work locations, including remote work.
  • Flex Fridays with meeting-free time for focused work and personal wellbeing.
  • Employee Assistance Program with mental health, family, career, legal, and financial support.
  • Paid parental leave and fertility support.
  • Training and team-building programs, including Camp Praytell.
  • Employee Resource Groups and other inclusion-focused community groups.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Wpromote

Senior Manager, Paid Social B2B

Wpromote 251-1K Media

Wpromote is hiring a Senior Manager, Paid Social B2B to lead data-driven paid social strategy and execution for enterprise and mid-market B2B clients, with a focus on pipeline growth and full-funnel performance.

United States Full-time Senior Paid Media Specialist
$84k-$100k
CRM Google Analytics HubSpot LinkedIn Ads Salesforce
25 minutes ago
Sur Global Services

Media Buyer

Sur Global Services IT Services

The Media Buyer at a performance marketing company will manage and optimize paid digital advertising campaigns across multiple accounts to improve conversions and return on ad spend.

Argentina Contract Mid Level Paid Media Specialist
$24k-$36k
CRM Google Ads Google Analytics
40 minutes ago
#paid

Director of Paid Media

#paid 51-250 Media

#paid is hiring a Director of Paid Media in Toronto to lead its Media team and shape how paid media drives performance, innovation, and revenue across creator-led campaigns.

Canada Full-time Lead Paid Media Specialist
$192k-$240k
Digital Marketing Influencer Marketing Microservices TikTok
40 minutes ago
Simple Citi

Paid Media Manager

Simple Citi 1-10 Capital Markets

SimpleCITI Companies is hiring a hands-on Social Media & Paid Media Manager to drive investor acquisition, lead generation, and brand authority across its U.S. commercial real estate and specialty finance platform.

India Full-time Senior Paid Media Specialist
Email Marketing Google Ads Google Analytics Instagram API Keyword Research SEO
40 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers