Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Own the execution, performance, and growth of paid advertising campaigns within a book of business.
  • Manage full-funnel paid social and paid media campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.
  • Build and produce campaigns end-to-end, coordinating with Specialists where needed.
  • Lead optimization work to improve performance against client goals.
  • Manage client budgets and advise on budget changes based on performance and expertise.
  • Own strategic communication internally for client teams and provide weekly client progress recaps.
  • Conduct keyword research, develop ad copy, and perform bid optimizations and routine campaign management.
  • Create performance reports and presentations that translate data into insights and next steps for clients and stakeholders.
  • Collaborate with account leadership to evolve service strategy within the broader media mix.
  • Use AI technologies and Power Digital's Nova ecosystem to improve processes and support department work.

Requirements

  • 2-3 years of digital marketing experience, including 1-2 years in an agency setting.
  • At least 2 years of direct response marketing experience in eCommerce, lead generation, or B2B.
  • At least 2 years of hands-on experience with Meta Ads for direct response campaigns.
  • At least 2 years of hands-on experience with search engine marketing.
  • Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development.
  • Significant campaign management experience with one or more of Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • Proficiency in Google and Microsoft Office suites.
  • Proficiency in Google Analytics.
  • Strong understanding of full-funnel marketing and paid media's role in the funnel.
  • Advanced spoken and written English proficiency is required.

Interested in this position?

Apply directly on the company website

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