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Campaign Marketing Manager - Asia

10 hours, 21 minutes ago
South Korea
Full-time
Mid Level
Marketing Manager
Project and Program Management
Apply Now
PlayStation

PlayStation

PlayStation leads interactive entertainment with innovative consoles, games, and media, delighting fans globally since 1994.

Household Durables
100K+
Founded 1995
$8M raised
View All Jobs 4

Description

  • Lead end-to-end campaign planning and execution for Korea across software, hardware, peripherals, brand and future business focus areas.
  • Represent Korea market needs, consumer insights, cultural nuances and media dynamics in Asia and global marketing planning.
  • Adapt global and regional campaign strategies for Korea while balancing brand consistency, local relevance and business impact.
  • Manage campaign workflows including planning, briefing, localisation, creative development, approvals, execution tracking and post-campaign reporting.
  • Partner with cross-functional teams including Global Marketing, Commercial, Media, Analytics, Communications, Community and Cultural Activation to develop integrated campaign plans.
  • Coordinate with agencies, partners and internal teams on direction, timelines, deliverables, responsibilities and performance expectations.
  • Support go-to-market planning for key products and campaigns, including hardware, peripherals, first-party software launches, third-party titles and services priorities.
  • Manage campaign budgets, timelines and approvals to ensure on-time, on-budget delivery.
  • Track campaign performance and identify opportunities to improve effectiveness, efficiency and ways of working.

Requirements

  • Strong experience in campaign marketing, brand marketing, product marketing or integrated marketing.
  • Experience within gaming, entertainment, consumer electronics, technology, media or lifestyle categories is preferred.
  • Strong understanding of the South Korea market, including consumer trends, cultural nuances, media environment and commercial dynamics.
  • Experience working in a regional or multi-market environment.
  • Proven experience managing integrated go-to-market campaigns across multiple channels, stakeholders and timelines.
  • Ability to adapt global or regional campaigns for local markets while balancing brand consistency, business priorities and local relevance.
  • Strong project management and stakeholder management skills across local, regional and global teams.
  • Ability to use consumer insights, media performance, market trends and campaign results to inform planning and optimisation.
  • Experience managing agencies, localisation, creative development, media coordination, campaign production and budget tracking.
  • Strong communication and presentation skills with the ability to influence stakeholders and drive alignment.
  • Collaborative, proactive and comfortable operating with ambiguity while driving clarity and accountability.
  • Passion for gaming, entertainment, consumer culture and the PlayStation brand.
  • Fluency in Korean and strong business-level English are required.
  • This position may require occasional travel.

Benefits

  • Background checks are conducted at the offer stage for all new employees.
  • Sony is an Equal Opportunity Employer.
  • An inclusive environment that empowers employees and embraces diversity.
  • Fair Chance employment consideration for qualified applicants with arrest and conviction records.

Interested in this position?

Apply directly on the company website

Apply Now

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