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Director of Influencer Marketing (Remote in Austin Texas)

2 months, 1 week ago
United States
Full-time
Lead
Influencer Marketing
Marketing and Growth
E-commerce Influencer Marketing
Apply Now
PetLab Co.

PetLab Co.

PetLab Co. specializes in formulating premium dog dental products, probiotics, and allergy support solutions, designed by veterinarians and nutritionists to promote oral health and overall well-being in pets.

Food Products
51-250
Founded 2018
View All Jobs 3

Description

  • Design and scale PetLab Co.’s global influencer marketing strategy.
  • Build a high-volume influencer engine capable of working with 100–500+ creators per month.
  • Identify, recruit, and manage macro, mid-tier, and micro creators.
  • Develop creator avatars and sourcing strategies aligned with the company’s customer base.
  • Lead the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution.
  • Create high-performing creative briefs optimized for organic engagement and paid ad performance.
  • Collaborate closely with paid media and creative teams to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies.
  • Oversee creator whitelisting, partnership ads, and dark-post ad usage.
  • Ensure influencer content meets brand, compliance, and quality standards.
  • Build scalable systems, reporting frameworks, and an in-house influencer team to support global growth.

Requirements

  • 3–6+ years of experience managing or scaling influencer marketing programs.
  • Proven experience growing influencer channels within DTC, ecommerce, or CPG brands.
  • Demonstrated success managing large creator networks.
  • Strong experience with performance-driven influencer campaigns.
  • Strong understanding of Meta Partnership Ads, TikTok Spark Ads, creator whitelisting, and how influencer programs support them.
  • Experience creating clear, effective influencer briefs.
  • Strong negotiation and relationship-management skills.
  • Comfortable working with analytics, reporting systems, and campaign tracking.
  • Experience implementing scalable systems and operational workflows.
  • Familiarity with AI tools and automation to streamline influencer processes.
  • Highly organized and capable of managing multiple campaigns simultaneously.
  • Experience building and leading influencer teams.
  • Experience in CPG categories such as supplements, nutrition, wellness, or pet products is highly advantageous.

Benefits

  • $115,000 to $150,000 salary plus bonus.
  • 20 days PTO excluding bank holidays.
  • Medical, vision, and dental insurance.
  • Generous learning and development budget.
  • Short-term and long-term disability insurance.
  • Life insurance.
  • 401(k).
  • Remote work with monthly internet stipend and monthly Uber coffee/bagel/lunch stipend.

Interested in this position?

Apply directly on the company website

Apply Now

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