Senior Media Buyer

10 hours, 49 minutes ago
Full-time
Senior
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, launch, and manage Facebook and Instagram advertising campaigns from strategy through execution.
  • Manage multiple client accounts while meeting performance goals.
  • Optimize campaign structure, audiences, placements, bidding strategies, and budgets.
  • Scale winning campaigns while maintaining profitability.
  • Monitor campaign performance daily and identify opportunities to improve results.
  • Analyze key metrics such as CPL, CPA, ROAS, CTR, CPC, and conversion rate.
  • Test new audiences, offers, creatives, landing pages, and campaign strategies.
  • Develop creative concepts, ad angles, and messaging for campaigns.
  • Write detailed creative briefs for designers and video editors and collaborate with creative teams.
  • Communicate performance updates, insights, and recommendations to clients and internal stakeholders.

Requirements

  • 3+ years of hands-on experience managing Meta (Facebook and Instagram) advertising campaigns.
  • Proven experience managing at least $10,000 per month in advertising spend.
  • Experience managing 5 or more client accounts simultaneously.
  • Strong understanding of Meta Ads Manager, Business Manager, Pixel, Conversion API, and event tracking.
  • Experience optimizing campaigns for lead generation and customer acquisition.
  • Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
  • Experience creating creative strategies and writing detailed creative briefs.
  • Excellent written and verbal English communication skills.
  • Ability to work independently in a fast-paced remote environment.
  • Experience using GoHighLevel (GHL), Close CRM, or similar CRM platforms is preferred.
  • Experience working within a digital marketing agency is preferred.
  • Familiarity with landing page optimization and conversion rate optimization (CRO) is preferred.
  • Experience using AI tools to improve campaign performance or creative workflows is preferred.
  • Experience working with U.S.-based clients is preferred.

Benefits

  • Full-time remote position.
  • Working hours aligned with U.S. business hours.
  • Opportunity to own paid social campaigns across multiple client accounts.
  • Final application step uses a self-recorded Spark Hire intro video, reducing repeated screening calls.

Interested in this position?

Apply directly on the company website

Apply Now

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