Senior Media Buyer (Meta Ads Specialist)

1 hour, 17 minutes ago
Full-time
Senior
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Own and scale Facebook and Instagram ad campaigns from ideation through execution.
  • Manage and optimize campaign performance metrics including CPL, CPA, and ROAS across multiple accounts.
  • Oversee $10K–$250K+ monthly ad spend budgets with accountability for results.
  • Develop high-converting ad copy and creative briefs for designers and video editors.
  • Lead creative strategy across static ads, UGC video direction, video scripting, and AI-assisted creative production.
  • Continuously test audiences, creatives, and offers to identify winning combinations.
  • Analyze performance daily and make data-driven optimization decisions.
  • Collaborate with internal teams to align campaigns with broader revenue goals.
  • Operate autonomously and own outcomes rather than just tasks.

Requirements

  • Minimum 3+ years of experience running Facebook and Instagram ads at a high level.
  • Proven experience managing at least $10,000 per month in ad spend, preferably significantly more.
  • Experience handling 5+ accounts simultaneously.
  • Strong command of Meta Ads Manager, Facebook Business Suite, pixel tracking, and conversion optimization.
  • Ability to analyze performance data deeply and translate findings into actionable decisions.
  • Strong copywriting skills with the ability to write ads that convert.
  • Experience managing $100K–$250K+ monthly budgets is a strong advantage.
  • Strong understanding of full-funnel strategy from creative to offer to conversion is preferred.
  • Hands-on experience with UGC workflows and video ad production is preferred.
  • Familiarity with tools like GoHighLevel (GHL) or Close CRM is preferred.

Interested in this position?

Apply directly on the company website

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