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Senior User Acquisition Manager (Meta/TikTok/Snapchat)

1 month, 1 week ago
Ukraine
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Facebook Ads Influencer Marketing Tableau TikTok
Apply Now
United Tech

United Tech

United Tech specializes in developing global social networking and streaming products, creating an environment that fosters professional growth and development for specialists while supporting initiatives such as aiding the people of Ukraine.

Internet Software & Services
51-250
Founded 2016
View All Jobs 34

Description

  • Own and manage traffic acquisition on TikTok, Meta, and Snapchat from hypothesis testing through scaling.
  • Scale social acquisition spend by 2-3x within 3-6 months while staying within defined KPI targets.
  • Build and execute a testing roadmap across creatives, audiences, placements, and bidding strategies.
  • Create A/B test structures, scaling rules, and campaign criteria, with daily monitoring of CPA and ROI.
  • Work closely with Creative and PMM teams to generate and validate channel-specific hypotheses.
  • Analyze campaign performance using data from tools such as AppsFlyer and Tableau to find growth opportunities and risks.
  • Collaborate with TikTok, Meta, and Snapchat partner teams on feature testing, beta participation, and moderation communication.
  • Own performance optimization decisions based on unit economics, cohort behavior, and key acquisition metrics.
  • Support the development of the social acquisition direction with visibility into future Team Lead growth.

Requirements

  • 3+ years of experience in performance marketing for mobile apps, with video streaming, live, or social apps as a plus.
  • Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads from launch to scaling.
  • Experience managing budgets above $300K per month across social channels.
  • Deep understanding of auction mechanics, bidding strategies, optimization events, and platform algorithm principles for TikTok, Meta, and Snapchat.
  • Solid knowledge of unit economics, cohort analysis, and key performance metrics such as CPA, ROAS, LTV, and retention.
  • Experience working with MMPs and attribution tools such as AppsFlyer or Adjust, including attribution logic.
  • Experience using BI tools such as Tableau and AppsFlyer for data analysis and decision-making.
  • Upper-Intermediate (B2) or higher English proficiency.
  • Experience with alternative ad networks is a plus.
  • Experience automating campaign launches, testing, and reporting across networks with AI tools is a plus.
  • Understanding of marketing funnels and performance creative testing principles is a plus.
  • Experience with ASO and influencer marketing as additional channels is a plus.

Benefits

  • 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events.
  • 100% medical insurance coverage.
  • Sports and equipment reimbursement.
  • Work from the Kyiv hub or remotely with a flexible schedule.
  • Modern equipment provided or depreciation coverage for your own tools.
  • Financial and legal support.
  • Maternity Recovery Support Allowance.
  • Team building events, corporate gifts, and stylish merch.
  • Performance-oriented reviews and Individual Development Plans (IDPs).
  • Reimbursement for professional courses and English classes.
  • Corporate library, book club, and knowledge-sharing events.
  • Opportunity to grow into leadership roles within the company.

Interested in this position?

Apply directly on the company website

Apply Now

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