Performance Marketing Manager - Google Ads, Meta Ads & Paid Acquisition

2 days, 13 hours ago
Full-time
Mid Level
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid channels.
  • Develop campaign structures, targeting approaches, and audience strategies.
  • Own advertising budgets, spend allocation, and campaign pacing.
  • Monitor and improve CAC, CPL, CPA, ROAS, conversion rates, and customer acquisition efficiency.
  • Test and optimize creatives, messaging, audiences, and landing pages.
  • Implement and validate conversion tracking and attribution.
  • Build weekly and monthly performance reports with actionable insights.
  • Identify opportunities to scale profitable campaigns.
  • Collaborate with creative, sales, and leadership teams.

Requirements

  • 3+ years of performance marketing or paid media experience.
  • Hands-on expertise with Google Ads and Meta Ads.
  • Experience managing meaningful paid advertising budgets.
  • Strong understanding of ROAS, CAC, CPL, CPA, conversion tracking, attribution, and campaign optimization.
  • Demonstrated success improving ROAS or customer acquisition efficiency.
  • Strong analytical, data-driven decision-making skills.
  • Experience testing creatives and landing pages.
  • Ability to independently manage and optimize paid campaigns.
  • Strong written and verbal English communication skills.
  • Availability to work U.S. business hours.

Benefits

  • Full-time remote role.

Interested in this position?

Apply directly on the company website

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