Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Develop and execute paid advertising strategies aligned with business goals.
  • Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels.
  • Conduct audience research, keyword analysis, and targeting strategy.
  • Forecast budgets and expected performance with marketing leadership.
  • Create, test, and optimize ad creatives, copy, and landing pages.
  • Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS.
  • Run structured A/B tests to improve campaign performance.
  • Use automation features such as Performance Max and Dynamic Search Ads.
  • Collaborate with content, design, and analytics teams to ensure campaign alignment.
  • Track and analyze campaign performance across platforms and prepare weekly and monthly reports.
  • Identify trends and provide actionable insights and recommendations.
  • Refine targeting, creative, and budget allocation based on data.

Requirements

  • Proven experience managing paid ad campaigns, with Google Ads and Meta required.
  • Strong understanding of PPC metrics, attribution models, and conversion tracking.
  • Hands-on experience with Google Analytics and Google Tag Manager.
  • Strong analytical skills with the ability to make data-driven decisions.
  • Excellent communication, organization, and project management skills.
  • Comfortable working remotely during U.S. business hours.
  • Experience with additional platforms such as YouTube, LinkedIn Ads, and TikTok Ads is preferred.
  • Familiarity with automation tools, scripts, and dynamic campaigns is preferred.
  • Experience with landing page optimization and funnel strategy is preferred.
  • Experience managing ad budgets of varying sizes is preferred.
  • Knowledge of remarketing and multi-touch attribution is preferred.

Benefits

  • Fully remote role with strong ownership and autonomy.
  • Opportunity to own and scale paid acquisition campaigns across multiple platforms.
  • Direct impact on revenue, leads, and ROI growth.
  • Work in a data-driven, performance-focused environment.
  • Opportunity to test, experiment, and optimize at scale.

Interested in this position?

Apply directly on the company website

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