Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
  • Develop targeting, keyword, audience, bidding, and budget strategies.
  • Manage Search, Display, Performance Max, paid social, and remarketing campaigns.
  • Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and lead quality.
  • Run structured A/B tests for creative, copy, audiences, CTAs, messaging, and landing pages.
  • Manage and validate conversion tracking using GA4 and Google Tag Manager.
  • Analyze attribution and campaign performance, and prepare weekly and monthly reports.
  • Identify funnel and landing-page bottlenecks and recommend conversion improvements.
  • Collaborate with creative and marketing teams to improve campaign assets.
  • Identify scaling opportunities and proactively resolve performance issues.

Requirements

  • 2+ years of hands-on paid media or performance marketing experience.
  • Strong experience managing Google Ads and Meta Ads.
  • Experience with PPC, paid social, lead generation, and conversion-focused campaigns.
  • Understanding of ROAS, CPA, CPC, CTR, conversion rates, attribution, and remarketing.
  • Experience with budget optimization and campaign scaling.
  • Hands-on experience with Google Analytics 4 and Google Tag Manager.
  • Strong analytical, reporting, written, and verbal English skills.
  • Ability to independently manage multiple campaigns during U.S. business hours.
  • LinkedIn Ads experience preferred.
  • YouTube Ads, TikTok Ads, landing-page CRO, multi-channel attribution, client-account management, automation, scripting, or advanced bidding experience preferred.

Benefits

  • Full-time remote position.
  • Work during U.S. business hours.
  • Structured interview process with practical campaign assessment.

Interested in this position?

Apply directly on the company website

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