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Paid Ads Specialist

1 day, 14 hours ago
Pakistan
Full-time
Mid Level
Paid Media Specialist
Data Science and Analytics
Facebook Ads Google Ads Google Analytics Google Tag Manager LinkedIn Ads
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 521

Description

  • Develop and execute paid media strategies aligned with business goals.
  • Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other acquisition channels.
  • Build, launch, and improve campaigns across search, social, display, and remarketing.
  • Conduct audience research, keyword analysis, competitor research, and targeting strategy development.
  • Create and test ad creatives, ad copy, CTAs, and landing page variations.
  • Monitor campaign performance metrics such as CTR, CPC, CPA, conversion rates, and ROAS.
  • Run structured A/B tests on creatives, audiences, landing pages, and messaging.
  • Track, analyze, and report on campaign performance using analytics and reporting tools.
  • Collaborate with design, content, marketing, and analytics teams to improve funnel and conversion performance.
  • Identify growth opportunities, risks, and scaling opportunities proactively.

Requirements

  • Proven experience managing Google Ads campaigns, Meta Ads campaigns, and performance marketing campaigns.
  • Strong PPC and paid social experience focused on lead generation, conversion optimization, and ROI improvement.
  • Strong understanding of attribution models, conversion tracking, funnel optimization, and campaign scaling.
  • Hands-on experience with Google Analytics, Google Tag Manager, and campaign reporting tools.
  • Excellent written and verbal English communication skills.
  • Strong organizational and project management ability.
  • Comfortable working remotely during U.S. business hours.
  • Experience with LinkedIn Ads, YouTube Ads, TikTok Ads, and remarketing campaigns is preferred.
  • Familiarity with automation scripts, dynamic campaign features, landing page optimization, and funnel strategy is preferred.
  • Experience managing multiple accounts, varied advertising budgets, and multi-touch attribution systems is preferred.

Benefits

  • Full-time remote position.
  • Work during U.S. business hours.
  • Direct ownership of paid acquisition performance.
  • Opportunity to make a strong impact on revenue and lead generation.
  • Chance to scale campaigns across multiple platforms.
  • High autonomy and ownership in a data-driven environment.
  • Opportunity to grow into roles such as Performance Marketing Manager, Growth Marketing Lead, Paid Media Strategist, or Digital Growth Manager.

Interested in this position?

Apply directly on the company website

Apply Now

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