Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Develop and execute paid advertising strategies aligned with business growth goals.
  • Manage and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other paid acquisition platforms.
  • Research audience segments, keywords, competitors, and targeting opportunities.
  • Forecast budgets, performance expectations, and acquisition goals with marketing leadership.
  • Build, launch, and manage campaigns across search, display, retargeting, video, lead generation, and conversion-focused objectives.
  • Create, test, and optimize ad copy, creatives, calls to action, and landing page strategies.
  • Continuously optimize bids, targeting, placements, budgets, and campaign structures to improve performance.
  • Set up and manage conversion tracking through Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and related systems.
  • Analyze campaign performance, build weekly and monthly reports, and provide actionable recommendations.
  • Collaborate with content, design, analytics, marketing, landing page, and web teams to improve campaign and conversion performance.

Requirements

  • Proven experience managing paid advertising campaigns across Google Ads and Meta Ads.
  • Strong understanding of PPC strategy, attribution models, and conversion tracking.
  • Hands-on experience with Google Analytics, Google Tag Manager, and reporting dashboards.
  • Ability to analyze performance data and make optimization decisions based on metrics.
  • Excellent communication, organization, and project management skills.
  • Experience managing campaign budgets and optimizing ad spend efficiency.
  • Experience with LinkedIn Ads, TikTok Ads, YouTube Ads, or other paid acquisition channels is preferred.
  • Familiarity with automation tools, scripts, dynamic targeting, and smart bidding strategies is preferred.
  • Understanding of landing page optimization and funnel conversion strategy is preferred.
  • Experience managing multi-channel paid acquisition campaigns at scale is preferred.

Benefits

  • Full-time remote position.
  • Working hours aligned with U.S. business hours.

Interested in this position?

Apply directly on the company website

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