LinkedIn Ads Specialist

5 days, 15 hours ago
Full-time
Junior
Sales and Business Development
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, launch, and manage LinkedIn Ads campaigns across 10–15 client accounts.
  • Develop audience targeting strategies based on ICPs, buyer personas, industries, and funnel stages.
  • Conduct market and competitor research to improve campaign positioning and messaging.
  • Create, test, and refine multiple campaign formats, creatives, and ad variations.
  • Monitor daily campaign performance and optimize bids, budgets, placements, targeting, and creatives.
  • Analyze performance metrics such as CPL, CTR, ROAS, conversion rates, and engagement trends.
  • Run A/B tests and identify scaling opportunities through data analysis.
  • Prepare weekly and monthly performance reports with insights and recommendations.
  • Translate campaign data into actionable business recommendations and maintain organized dashboards and documentation.
  • Collaborate with clients and internal creative, copy, and strategy teams to align campaigns with goals and KPIs.

Requirements

  • 2+ years of experience in digital advertising with a strong LinkedIn Ads focus.
  • Proven experience managing and optimizing LinkedIn Ads campaigns.
  • Strong proficiency with LinkedIn Campaign Manager.
  • Experience managing multiple accounts or client portfolios simultaneously.
  • Strong analytical and reporting skills with the ability to turn data into actionable insights.
  • Excellent written and verbal communication skills.
  • Strong organizational and time-management abilities.
  • Experience optimizing campaigns for lead generation and B2B performance metrics.
  • Agency or client-facing account management experience is preferred.
  • Familiarity with Meta Ads or Google Ads is preferred.
  • Experience working with B2B, SaaS, or professional services companies is preferred.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not required.

Interested in this position?

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