Inbound Marketer

1 day, 18 hours ago
Full-time
Mid Level
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Create high-quality, value-driven content that educates audiences and builds authority.
  • Write and optimize SEO content including blogs, website pages, landing pages, lead magnets, and inbound marketing assets.
  • Execute inbound campaigns across SEO, content marketing, social media distribution, website funnels, and lead generation assets.
  • Build lead magnets and conversion assets such as CTA copy, gated content, landing page copy, thank-you page messaging, and follow-up sequences.
  • Collaborate with marketing and design teams to improve conversion rates, engagement, and lead quality.
  • Research industries, competitors, audience pain points, search behavior, and content gaps to inform strategy.
  • Translate research insights into content angles, SEO strategies, and inbound campaigns.
  • Monitor performance using Google Search Console, Google Analytics 4, SEMrush, Ahrefs, and AI optimization tools.
  • Analyze organic traffic, rankings, engagement, conversion rates, and lead generation performance.
  • Optimize existing content and campaigns to improve measurable business outcomes.

Requirements

  • Proven experience as an Inbound Marketer, Content Marketer, SEO Content Strategist, Content Writer, or Demand Generation Marketer.
  • Strong understanding of SEO, search intent, inbound marketing funnels, and organic growth strategies.
  • Experience using Google Search Console (GSC), Google Analytics 4 (GA4), SEMrush, and Ahrefs.
  • Excellent written English with strong storytelling, persuasion, and conversion-focused writing skills.
  • Ability to create SEO content, landing pages, lead magnets, and conversion-focused inbound assets.
  • Understanding of AI search, LLM-driven discovery, featured snippets, and AI-generated summaries.
  • Portfolio demonstrating SEO content, inbound campaigns, organic growth results, and conversion-focused writing.
  • Agency experience is preferred.
  • Experience building and scaling lead magnets is preferred.
  • Familiarity with social media distribution, multi-channel inbound campaigns, and B2B marketing environments is preferred.

Benefits

  • Remote, full-time position.
  • Working hours aligned to U.S. business hours.
  • Opportunity to own and scale inbound growth initiatives.
  • Exposure to SEO, content, conversion optimization, and AI search strategy.
  • Clear growth path into Senior Inbound Marketer, Content Lead, SEO Strategist, or Growth Marketing Lead.

Interested in this position?

Apply directly on the company website

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