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Digital Marketing Specialist

3 hours, 37 minutes ago
Kenya, South Africa
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
Content Marketing Copywriting Google Ads Instagram API Keyword Research SEMrush SEO Social Media Marketing
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 647

Description

  • Build, manage, and optimize Google Ads campaigns across Search, Display, and Remarketing.
  • Conduct keyword research and campaign planning for paid search initiatives.
  • Write, test, and improve ad copy, bidding strategies, audience targeting, and budgets.
  • Manage social media presence across Instagram, Facebook, and LinkedIn.
  • Schedule and publish social content, respond to audience interactions, and support engagement efforts.
  • Conduct SEO keyword research and optimize metadata, on-page content, internal linking, and technical SEO elements.
  • Monitor paid, organic, and social performance using Google Analytics 4 and other reporting tools.
  • Prepare performance reports with insights, trends, optimization opportunities, and campaign recommendations.
  • Track keyword rankings, organic traffic, and campaign testing results.
  • Continuously analyze data and test changes to improve marketing performance across channels.

Requirements

  • 3+ years of hands-on experience managing Google Ads campaigns.
  • 3+ years of experience managing social media platforms.
  • Proven SEO experience using SEMrush, Ahrefs, or similar SEO platforms.
  • Strong understanding of PPC strategy, CPC, CTR, conversion tracking, CPA, and ROAS.
  • Experience with Google Analytics 4 (GA4).
  • Strong written English communication and copywriting skills.
  • Ability to work independently in a remote environment.
  • Excellent analytical and problem-solving skills.
  • Experience managing multiple client accounts is preferred.
  • Background in SaaS, B2B marketing, or e-commerce is preferred.
  • Experience with A/B testing, conversion rate optimization (CRO), or landing page optimization is preferred.
  • Familiarity with content marketing workflows and marketing automation tools is preferred.

Benefits

  • Full-time, remote position.
  • Working hours aligned with U.S. business hours.
  • Opportunity to own performance across paid, social, and organic marketing channels.
  • Long-term growth opportunities.
  • Clear career progression toward Performance Marketing Manager, Growth Marketing Lead, or Digital Marketing Manager.
  • Fast-paced, growth-focused environment.
  • Direct impact on lead generation and business growth.
  • Collaborate with experienced marketing professionals.

Interested in this position?

Apply directly on the company website

Apply Now

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