Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Develop and execute a content marketing strategy aligned with business objectives.
  • Own and maintain a rolling 30-day content calendar focused on fintech, cross-border payments, diaspora communities, and industry trends.
  • Create long-form articles, LinkedIn content, newsletters, case studies, and founder thought-leadership content.
  • Produce AI-assisted short-form video content and maintain consistent brand messaging across channels.
  • Manage and grow organic audiences on LinkedIn, X, Instagram, YouTube, and diaspora-focused communities.
  • Conduct keyword research, optimize on-page SEO, and refresh evergreen content to improve search visibility and organic traffic.
  • Launch and manage podcasts and webinars, including guest outreach, speaker coordination, and event promotion.
  • Execute digital PR, media outreach, partnerships, influencer collaborations, and founder-branding initiatives.
  • Monitor SEO, engagement, audience, and campaign performance; report insights and recommendations to leadership.
  • Collaborate with leadership on messaging, campaigns, and new content-led growth opportunities.

Requirements

  • 3–5 years of experience in content marketing, brand marketing, or digital marketing.
  • A strong portfolio demonstrating content-driven growth.
  • Experience managing organic social media strategies.
  • Strong copywriting, storytelling, written English communication, and project management skills.
  • Hands-on experience with AI-powered content and video tools.
  • Proficiency with Google Analytics 4 (GA4) and Google Search Console.
  • Strong knowledge of SEO fundamentals, keyword research, and on-page optimization.
  • Ability to work independently, use performance data to refine strategy, and execute in a fast-paced startup environment.
  • Experience in fintech, SaaS, cross-border payments, or financial services (preferred).
  • Experience with podcasts, webinars, founder-led media, newsletter growth, digital PR, diaspora audiences, or community-led marketing (preferred).

Benefits

  • Remote-first, full-time role based in Pakistan with U.S. business hours.
  • High-autonomy environment with ownership of the full content marketing function.
  • Direct collaboration with company leadership.
  • Opportunity to shape the brand of a fast-growing fintech business.
  • Career growth paths to senior content, brand marketing, marketing leadership, or growth roles.

Interested in this position?

Apply directly on the company website

Apply Now

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