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Digital Marketing Manager

2 hours, 46 minutes ago
Costa Rica, Mexico, Brazil, Colombia
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
Copywriting Google Ads Google Analytics Google Tag Manager HubSpot Instagram API Salesforce TikTok
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 37

Description

  • Build and manage paid media campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, YouTube, and other platforms.
  • Design and execute full-funnel B2B lead generation strategies that support revenue growth.
  • Launch campaigns end to end, including targeting, structure, tracking, creatives, and optimization.
  • Write high-converting ad copy and provide direction on creative development.
  • Own organic social presence across LinkedIn, X, Instagram, TikTok, and other relevant platforms.
  • Develop and execute content strategies that align organic efforts with paid campaigns.
  • Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies.
  • Monitor daily performance and make proactive optimization and scaling decisions.
  • Own conversion tracking, pixel setup, event tracking, UTM structure, and performance attribution.
  • Build clear reports and translate channel performance into actionable growth recommendations.
  • Collaborate with sales, design, and content teams to improve campaigns, messaging, and assets.

Requirements

  • 3+ years of hands-on digital marketing experience across both paid and organic channels.
  • Strong experience with Google Ads, Meta, and LinkedIn, with platform-native execution required.
  • Proven ability to generate B2B leads and measurable pipeline impact.
  • Experience managing campaigns across multiple platforms such as X, TikTok, Reddit, and YouTube.
  • Strong understanding of PPC fundamentals, audience segmentation, and funnel optimization.
  • Deep knowledge of conversion tracking, attribution models, and analytics tools.
  • Hands-on experience with GA4 and Google Tag Manager.
  • Ability to independently launch, manage, and scale campaigns.
  • Strong copywriting and messaging skills focused on conversion.
  • Experience with organic social media growth and content strategy is preferred.
  • Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo is preferred.
  • Experience managing multiple accounts or large ad budgets is preferred.
  • Creative tools experience with Canva or Adobe Suite is preferred.
  • Google Ads or Meta certifications are preferred.

Benefits

  • Full-time remote role.
  • Working hours aligned to U.S. time zones.

Interested in this position?

Apply directly on the company website

Apply Now

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